This is basically just a mashup of various images from the Obama campaign in Texas, and I think it raises issues of how mashups can be used as tools of political persuasion/propaganda. However, what really intrigued me was the song used in the video, which if I’m not mistaken samples from the trumpet line to the 1966 song “Hold on, I’m comin'” by the R&B group Sam and Dave (and written by Issac Hayes). Appropriate for the image the Obama campaign is trying to project, I’d say. Enjoy.
[youtube pXvq1wu-LiI]
I think Derek brings up an excellent point. We often examine Mash-up culture solely on its entertainment value, but it can also be used as a powerful tool of persuasion. And while this Obama video is fairly innocous, we have to keep in mind how speeches, images, and music can be spliced, edited, and combined together to create propaganda that encourages us to think a certain: something that can be valuable but also extraordinarily dangerous.