cellphone commercial

Hi all!
I find this commercial relevant to what we are studying http://www.youtube.com/watch?v=e7Stqq0bWi0

it is part form a campaign in Argentina called “cellphone conscience”. i think it is kind of funny that a cellphone company decided to start a campaign making people realize that maybe they are using their cellphones to much. i really don’t understand what they would gain by doing that. does anybody knows how this works?
ah,
what is written at the end means something like “Let’s not let communication isolate us”
and the cellphone is called “Personal, and it is slogan (“Primero estas vos”) means “you are first”.
let me know if you cannot watch it.
mica