Are you a specialist or a jack-of-all-trades? Are you flexible or process-focused? Do you prefer following a path or creating one? These are good questions and this article might help you answer them.
Cindy Esparza, CCI-Peer Career Advisor, researched Google and HubSpot courses to understand the different areas in online advertising and digital marketing. Below you’ll find her research. Thank you Cindy! Feel free to explore these courses on your own time.
The Google AdWords certification exams are designed to test your knowledge of basic and advanced online advertising concepts, including the following:
- Value proposition of online advertising
- Campaign setup and management
|AdWords Fundamentals||The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.|
|Search Advertising||The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.|
|Display Advertising||The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.|
|Mobile Advertising||The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.|
|Video Advertising||The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.|
|Shopping Advertising||The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.|
Free Marketing Certification Course through HubSpot
Inbound Certification-a comprehensive marketing training covering the full Inbound Methodology
Email Marketing- advanced lessons managing a sustainable email marketing strategy
Inbound Sales- sales training for identifying and closing active and passive prospects
Content Marketing- an advanced training in executing an effective inbound marketing strategy
Growth-Driven Design- A Growth-Driven Design training and certification for web and marketing agencies
HubSpot Design- a technical product training for web designers using HubSpot Cos, templates and website pages
Don’t forget to check out the Lynda.com classes to learn more about the marketing and advertising fields! go/lynda
Great article about the different areas of design as well as how the field has evolved. However, I would have chosen a different title for this article.
The Association of National Advertisers is the leading organization for marketers. ANA collectively elevates the art and science of marketing by helping to build stronger brands and drive greater revenue through smarter marketing decisions. The information they share is informative and insightful.
A great example of Planned Happenstance!
You may not recognize the woman, but you will recognize her voice if you’ve spent time in NYC. Read her story.
Check out some great opportunities below to get experience, right now, this fall in the local area. Both are on MOJO, that’s where you should apply if interested. Deadlines later this month, so act fast and apply soon.
Option #1: Assistant Documentary Filmmaker
This is an opportunity to work on a local, feature-length documentary in a significant capacity. Our small team is made up of three Midd alums, and we consistently work in all aspects of the filmmaking process. The intern will be expected to do the same–contributing to filming, video editing, social media management, donor outreach, fundraising and project management.
To learn more about the film and its impact check out www.underdogfilm.org
Option #2: Circeo Films LLC
Fall Film Marketing Intern, unpaid
Local film production company (Monkton) seeks social media marketing intern to help distribute its award-winning independent feature film, She Sings to the Stars (www.shesingstothestars.com). If you are interested in film-making, then this internship is a crash course in learning how to get your film out into the world – get in on the ground floor of a new business model in self-distribution and social media marketing. Job will include market research and analysis, engagement of marketing partners, advertising and email marketing, and working with a customer relationship management platform.
APPLY NOW for one or both on MOJO!
Congrats to Abby Woolf ‘17.5, a FMMC major, for receiving this inaugural opportunity to work on her screenplay. If you’re a younger student, pay attention to this and keep it in mind and maybe apply next year. Read the full story here.
I thought you would appreciate this great story about a local publication. Read Seven Days if you don’t already, it’s worth it!
Get some quick advice from David Muir, the youngest person to anchor a network evening newscast. My favorite tip is sweat the small stuff. Be ready to do even the smallest tasks. Read more here: http://www.nytimes.com/2016/08/07/education/edlife/david-muir-on-how-to-break-into-broadcast-news.html