It’s amazing what you can stumbleupon.com.
I wanted to share this with you.
The title of this article wasn’t chosen by accident.
What most job-seekers (during recessions and economic booms alike) don’t realize is that applying for jobs is a marketing problem. The best jobs aren’t won by filling your resume with cliches and business buzzwords, using a pretty Microsoft Word template, and jumping through the same tired human resources hoops as every other job seeker. Perry Marshall touches on some of the problems with this approach in his excellent report on using direct marketing techniques to land a new job. They include:
- The best jobs aren’t publicly advertised. Rather, the jobs you see posted in newspapers and on Monster.com are the jobs insiders don’t want.
- Applying for such jobs puts you at the back of a long line of job-seeking clones who look mostly or completely the same on paper. Furthermore, the line is set up in such a way that it’s very difficult to reach a real person at the company.
- Any real person you do eventually reach is likely to be a human resources bureaucrat rather than someone with serious authority to hire you.
This process can be effective in a prosperous economy, when jobs are plentiful and the competition for them isn’t very intense. But it does not work during recessions. By definition, jobs are extremely scarce during recessions, meaning the competition for what few jobs exist is fierce. And if you try to get those jobs the same way you would during times of prosperity, you’re basically walking into a war zone unarmed.
It doesn’t have to be this way.
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