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Business Services

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Stakeholder: Tom Corbin

Web Makeover Contact:  Jai Shankar

E-commerce group:

  • Web site is critical to generate revenue
  • Web site to be used for “advertising” and “marketing” (since policy prohibits advertising in paper form on campus)
    — must be a priority to “self-promote” to drive business
    — also: can we include links to corporate sites in future?
  • Book store
    -The Bookstore should not lose the Bookstore link on the bottom of the homepage since at least 35% of the ecommerce Bookstore traffic comes through that method, and depending on the time of year it might even be more.  If you were to move that Bookstore link to the top of the Middlebury homepage, I would have no objection to a better location
  • That nothing coming from the Web Makeover Team affects the hosted solutions and Bookstore websites in a negative way, other than perhaps header and footer updates coming from changes to the look and feel of the College Web.
  • – Link on all web pages is desired
    – Bookstore can assist in implementing any new branding to general look, and especially header/footer areas of website.
  • Build cross-links among auxiliary services and other web sites
    Examples:
    — an ad in the Addison Independent online links to a season pass order form; on the same page as the order form are up-to-day/minute links to golf course conditions (if it’s October), to athletic events, to book store for purchasing apparel, etc.
    — Snow Bowl page might have links to 51 Main for après-ski specials
    — Bread Loaf School of English site should have obvious links to book store for purchases
    — Events at CFA, McCullough, Mead should have links to Grille, 51 Main (including specials)
  • Make links/relationships easy to develop, including to/from MBS and CBORD
    – Athletics
    – Student fund raisers; gift systems
    – 51 Main
    – Facebook
    – Pro-shop
  • New service ideas
    – sign up for T times on golf course
  • Make site richer in graphics (less “business” like)
  • Allow “pop-ups” for special offerings (e.g., Grille, Bookstore, etc.)
  • Make site compatible with mobile devices – focus significant effort on this for future
    – Grille orders
    – Book orders (as leave class)
    – Snow updates
  • Guest/visitor access
    – have pages for those interested in arts or sports (and related links to e-commerce sites)
    – allow them to build “customized” pages of information they’re most interested in

Information group

  • For students, employees, web should promote “self-service” in finding info (e.g., tax info)
  • — Easy to create & update FAQs
    — Links among different “sites” (areas on campus) (not just what’s in your own dept)
    — Search results need to be relevant & prioritized appropriately
  • Need Policies/Procedures that can be accessed/updated readily; consistently formatted
  • Dining
    — Need much more flexible design for display of calendars, menus
    — Website should display meal offerings, in a way that differentiates Middlebury from other Colleges
    — Current navigation hides too many sites
    — Relevant search results needed
  • General design – need different look & feel for different areas / functions
  • Hard to edit/update policies, procedures, documents (and web site in general)
    — interface is confusing; need simple editing functionality (esp. when just update info once a year)
    —- how can we make this efficient to get departmental input, review, approval?
    — need way to display calendar/schedule of events (such as safety training sessions)
    If things are lacking from the web site, how/who determines where they go?
  • Forms design / formatting / printing is critical  (Reprographics; Faculty housing; Snow Bowl; Golf Course)
    — Need to be able to extract information that’s important and copy/move to other applications
    — Need to be able to edit/update forms without depending on web services
    — Make easier for departments/users to create & update form fields/text
    — Forms navigation should be intuitive (“back” button on browser should work, for example)
  • Need College Policies & Procedures Web site
    — some may be open to public viewing, others limited to designated users (similar to Emergency pages)
  • Need Data Warehouse (web interface, drawing on Hyperion/Banner info)
    — Example: RPI
  • Web support – need clarity, timeliness, information online that is easy to find for web support
    — make clear how to get support & what to do if feel support is “cut off”
    — if we think something is a “bug” how do we know if it’s been fixed?
    — will there be a way to make suggestions for improvements? For new functionality?
    — shouldn’t take 10 days to get a response to an inquiry of “I’m new; how do I create a web site for my dept?”

Payment and Procurement

  • On Line training functionality
  • Secure access to certain items on the web site (e.g. tax exemption certificates)
  • On-line org chart capability for major College divisions – access might be issue although no sure why; even with 15 years employment and exposure to most of the College areas, with recent changes, growth, etc I find locating the go-to person difficult; such capability should be easily editable by designated area/department staff. Similar structure for Faculty.
  • Intuitive ease of navigation coupled with robust search capability on categories & keywords
  • Well segregated info for College employees which is not relevant or is confidential relative to other constituencies. As part of a web redesign, all areas of the College should have to create a certain minimum presence on the site, fulfilling parameters established by the redesign committees.
  • Ideally, links to peer groups / departments at our peer benchmark institutions – this could be postable by Midd employees with clearance, probably managerial level but could be broader.
  • Move MiddPoints to the Web and expand its scope………..this could be the forum for idea interchange and staff / faculty / student sharing of experiences / interests / memberships / life in our multi-community ‘region’.
  • Move College Magazine to the website in abbreviated form?
  • Improve functionality of e-mail if possible: example – address an e-mail ad hoc to a large distribution group and then be able to save those addressees for later reuse without having to first define the group within the “contacts” lists and then extract that laboriously created group for e-mails

Health & Safety

  • Video on our web page.  E.g. “Every Minute Counts”
  • Ability to edit my training and policies/procedures on the web page and have its availability more user friendly.

Retail Operations

  • Would be nice to be able to either have a rss type window on the front (home) page that consolidates the many.  Campus emails and distributions that occur and not have these go to email.  Doing so would also create some cross over between Faculty/Staff/Students.  I know of much information that the students get which is applicable to staff and the other way around however the information is not currently sent to all these constituents.
  • Currently there is access to wiki work groups however the use and training (familiarity) with this service tool is low.  Additionally, finding the links if not bookmarked can be difficult.   Perhaps a drop down page of common tools & campus electronic resources would encourage more use.
  • Also would be nice to have all blogs etc indexed.  There used to be a listing of blogs but that has gone the way of the wind.
  • Photo share would be ideal for ex. Currently one must dig and link externally to Erin Quinn’s  photo’s of sports teams when this should be more easily accessed.  Likewise if pictures of events could some how be posted along with or archived linked to the events calendar this would be cool.  Theater productions, concerts, lectures etc. would be able to be highlighted by more than a listing.
  • Currently, use of word press and the campus web pages really does not allow for easy tracking of hits and use.  I find I get more information out of the Youtube statistics than I can on my more official Middlebury sites.
  • Additionally if we could adopt some pages that allow for discussion board type of conversations.  Professors currently do so for classes but access to such for information/discussions/creative development is limited to creating a blog which may or may not achieve its purpose.  This could perhaps be individualized similar to a face book wall or could be open forums similar to a craigslist or the dreaded Midd confessional.  I realize concern for abuse might exist so some discussion around this may need to occur.  However from a work load and communications point it would be more efficient for people who work off shifts/days.  Additionally, it may reduce turnaround time on projects as the communications avoid multiple emails – reply alls – forwards and of course trying to find time for a sit down meeting.
  • You can currently use an LL Bean order catalogue on line as though you have a paper copy on screen in front of you.  Might make sense to reduce the number of print magazines (Also, Middlebury, etc.) by putting these in such a format. .

Snow Bowl

  • Create a user friendly site that is a esthetically appealing and easy to navigate for the general public.
  • Create a more commercial look to the Snow Bowl website.  The Snow Bowl   is competing with areas such as Dartmouth Skiway  www.dartmouthskiway.com
  • Snow news, (daily conditions report) updated automatically on the Home page with links to snow school and rental shop.
  • Place Middlebury College Banner across the top of page and allow the Snow Bowl free area for graphic design below the banner.  A creative look with colors, pictures and possible paid advertising.
  • Ability to announce calendar of events.  (spongecell.com) is one idea.
  • Develop Face Book (in progress), link to snow news and link to Home page.
  • Ability to track our statistics: an essential marketing tool to determine where our guests are coming from.
  • Website visibility within the search engines. i.e.  A family from Boston that would like to ski in the Mid Vermont area should be able to type in mid Vermont skiing and the Snow Bowl would rank high on Google.
  • Increase S/B visibility on College website.
  • Staff directory with pictures & contact information
  • Customer feed back ; blog
  • Ability to have video on our new website

RIKERT SKI TOURING CENTER

  • Online J-Term registration
  • Auto update daily conditions report on Home Page
  • Snow News capabilities

SKI & SNOWBOARD SHOP:

  • Ability to list product photos and prices.
  • Rate schedule.
  • Calendar of events, sales, early season specials  (spongecell.com)
  • J-Term specials that would interact with Face Book.
  • Paid advertising.
  • Allow flexibility and creativity in designing the rental page to establish competition with other rental shops i.e. Alpine Shop.
  • Include safety information, no helmet rental.
  • Easy access to update pictures and images to keep the site fresh.
  • Data management system.
  • E-Mail data base, distribution lists.
  • Sale of soft goods/retail items (online store front).

SNOW SCHOOL

  • A site that would appeal to the general public with an emphasis on family skiing.
  • Market our philosophy and mission
  • Attractive, creative site that will be on par with other Snow Schools in our area.
  • Ability to promote private lessons, Tag-along- series and Regular program series.
  • Calendar of event.
  • Develop” staff” page to present the range of talents and the uniqueness of Middlebury Snow School instructors.
  • Ability for guests to write reviews of their experience.
  • Creative text, graphics and pictures updated as often as needed
  • Text that will include keywords for optimal engine search.
  • Increase visibility on SkiVermont.com, snowcountry.com
  • Data management: ski and snowboard rosters created from online registration information.
  • E-mail data base.
  • Ability to track our statistics, important marketing tool to determine where our guests are coming from.

Alliance for Civic Engagement (ACE)

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Stakeholder: Peggy Burns

Website: http://www.middlebury.edu/academics/tools/ace

Redo Contact: Ryan Kellett

ACE is the most important resource on campus faculty interested in community-connected teaching, learning, and research-and for students who are interested in volunteering, social justice issues, activism and advocacy, citizenship, and international service opportunities.  ACE should be a portal for all things service-whether curricular, co-curricular, or extra-curricular.  In the current economic climate and as health and human services statewide budget cuts take effect, community needs change regularly-and because this is an active campus in terms of service, it is important that the site is perceived as dynamic and up to date/accurate.

Specifically and generally, what do you want from a new site? (as an individual and as an office)

-To have a prominent place on the overall Middlebury College site to promote current and future community-connected teaching, learning, and research opportunities to faculty.

-To have a prominent place on the overall Middlebury College site so that students (current and prospective) as well as faculty and staff interested in community service opportunities and social justice issues can find ACE easily.

-To promote immediate community service needs in a prominent way.

-To be able to promote specific opportunities (internships, conferences, on-campus events) to students.

-To have a number of different “Channels” (like we do now) to divide up the different portions of our site, e.g. Community Service, Anti-Poverty Initiatives, etc.

-ACE has so many pieces-we hope to find a coherent navigational “theme” that brings it all together.

What will help your office get things done more efficiently? How can a new website help your workflow?

-Easier and more flexible content creation, editing, photo/graphic use.

-Better forms (for nominations, community service sign-ups, etc.).

-Better way to archive/view old pages and photographs.

What type of interactivity would you use? What can help your office communicate more effectively?

-A calendar feed that we have on our website with ACE-related events that also automatically feeds into a larger campus-wide site-and have a way for RSVP to come to us plus have the event added to respondent’s Outlook calendar.  Also-a way to promote “outside” events as well via the calendar (e.g., an environmental rally in Burlington).

-A section that promotes professional development opportunities for faculty.

-An interactive calendar for faculty.

-Video (interviews with students and community partners, worksites in action, etc.).

-Video of faculty teaching community-connected courses; interviews with community partners involved in community-connected teaching, learning, and research.

-Opportunity for students, faculty, staff, and community partners to sign up for ACE e-newsletter.

-A way to enable students abroad to report on their service/internships/engagement there (but more formal than a blog, reviewed by ACE first).

-Link for recording volunteer hours (as part of student portal?).

-Online payment (e.g., for MAlt trips).

-How can we get alumni involved?

Do you have examples of functionality, design, or features from other colleges or industries that you like and admire?

-Sites of ACE-related offices (civic engagement, service learning, community service, citizenship, etc.) at Bowdoin http://www.bowdoin.edu/mckeen-center/index.shtml , Tufts http://activecitizen.tufts.edu/ , Amherst https://www.amherst.edu/academiclife/cce , and Swarthmore http://www.swarthmore.edu/langcenter.xml .  Also:  Georgetown, Macalaster, Princeton, Carleton, Bryn Mawr, and Colgate.

-We really want to have the capability to create “photo slideshows” on a regular basis-the type of slideshow where the picture changes automatically every few seconds. Here is an example of what we like: http://www.colgate.edu/DesktopDefault1.aspx?tabid=1870. Here is an example of what we don’t want: http://www.middlebury.edu/admissions/gallery/?galleryImage=0 because you have to click “next” each time.

If you currently create or edit pages on any of our web sites, what functionality is good? What could be improved?

-We like that we can create content (e.g., a new News and Events story) and add it immediately to the website without going through a lengthy or bureaucratic approval process.

-We would like it if there were a better system for the News and Events Feed archives… right now they just run down the right-sidebar in a long column.

-We would like ACE to be able to use both the left and right sidebars (if the new system has both sidebars). Right now we can only use our right side-bar although some offices use both sides.

-Web stats!  We need information on who visits the ACE page-and which section(s) are most visited.

-Less “homemade” looking-e.g., it’s so obvious when the home page looks great, but other pages look just cobbled together (not arguing for total conformity, just a conformity in overall graphic appeal).  More opportunity/options for choosing design emphasis (heads, etc.).

-More seamless and clarifying links to collaborating departments (e.g., CCAL).

-Better search is critical.

Art Department and Slide Museum

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Dana Barrow, Visual Resources Assistant (443-5546)

I’m working with Monica McCabe on the art history and studio art sites:

Monica McCabe, Academic Coordinator, History of Art/Studio Art (443-5234)

Websites I’m re-doing:

  • History of Art and Architecture department website
  • Studio Art department website
  • Visual Resources website

What we’d like to do:

  • Create a new graphic design that mixes art images and short blocks of text
  • Generate new content focused on the people and facilities in the art departments (example: faculty and student profiles), as well as informational content (example: courses and requirements, downloadable forms)
  • Create clear, new information architecture to organize our new content
  • Add photo galleries, video/audio clips, and social networking tools

Areas where I know I need help:

  • Creating video (example: short faculty and student interviews, images of student work, panoramic images of studio spaces)
  • Conceptualizing dynamic (i.e. effective, not necessarily flashy) was to present photo galleries
  • Conceptualizing  dynamic navigation

Ideas from Shel Sax that we’d like to follow up on:

  • A proposal for a winter term class for video making next January (2010) so we can create high quality video clips
  • Creating a space on our site where students (HARC and SA) can create portfolios.  (The model is teacher education.)  This might be a good place to use social networking tools.
  • Fostering some kind of convergence with Segue (examples: portal with access to online exams, course websites, and student portfolios)

General list of things we’d like to do/have (in no particular order):

Information about people in the department

  • Short profiles of faculty, visiting architects, students, and alumni (I will create list of people.)  Models are “My Midd Experience” and the short format of the bios in theater programs with accompanying photos.  Could involve short questions for faculty such as, What is your most recent accomplishment?
  • An online magazine for a more in-depth look at who is studying abroad, faculty research and projects, student projects, etc.  Model might be International Studies magazine (http://www.middlebury.edu/academics/ump/majors/is/)
  • A feature where HARC faculty talk briefly about their favorite works in college art museum
  • Place where we can link to external info about faculty and students (example: College alumni magazine will be doing a feature on John Hunisak and we would like to link to this

Images

  • Images of our studio spaces (studio art and also architectural studies)
  • Photo galleries of student work
  • Photo galleries of faculty art work

Information

  • Info on courses and requirements (SA + HARC)
  • Info on planning your major, including study abroad (HARC – link this to student portfolios)
  • Downloadable forms (HARC – or make this part of student portfolios)
  • Put our department calendar online (HARC – maybe)
  • Special page on architecture and the environment (HARC)
  • Page about student work exhibitions (SA)
  • How-to info on VR site (could be in form of blog or wiki)

Technical Stuff

  • Support for Flash (studio art would like their site to be animated in some way, HARC doesn’t require this)
  • Ability for VR staff, academic coordinator, faculty, and students to add materials to various portions of the site
  • Ability to integrate images into site design (e.g. images of faculty and student art, images from museum collection)
  • A way to create student portfolios online (maybe use Segue)

Inspiring website we like:

  • Some of the pages on the Rhode Island School of Design website (http://www.risd.edu/undergraduate)
  • What we like about it: clear architecture, video, photo galleries, integration of art images into the design

History of Art and Architecture

Courses + Requirements

Faculty office hours

Students and alumni

Visiting the department

Resources (artstor, VR collection, museum)

Photos

Contact

Studio Art

Courses + Requirements

Faculty + Office Hours

News

Facilities

Study Abroad

Student Gallery

Visiting Artist Program

Contact

Sculpture in the form of a chair (photos)

Visual Resources Collection

Note: Made in CMS but links to pages made in another program

Collection Holdings

Stats on our facility and others’ facilities

Breadloaf School of English (BLSE)

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Jan. 29, 2009

Attending:  Sanda Legault, Judy Jessup, Elaine Lathrop, Lexa DeCourval, Karen Browne, Susan Holcomb with Renee Brown and Shel Sax

One major complaint was the Middlebury branding, student profiles that are undergraduate focused which doesn’t work for Bread Loaf. – would like to have the ability to use BL appropriate content. Love the fact that BLSE is well-positioned on the College’s home page along with MIIS, Writers Conference, etc.

Unlike other groups on campus, BLSE has its own communication/conferencing/email program, Breadnet (First Class software) that it uses for communications, particularly during the summers when the 4 campuses are in session. During that time, many students don’t use the Middlebury College web page, since all available relevant information is accessible from Breadnet.

Types of information: very basic information is currently there but have talked about photos, something like a Facebook page that connects applicants to current students, etc.

  • overview at BLSE page – with who we are, what we do, faculty
  • information that we have is there but the CMS standards are too rigid and have prevented BLSE from changing content – so the original content was mostly straight from the catalog and that’s what’s still there – this summer, looking to have a media section where they can put podcasts – this is an idea for the reunion – also issues with permissions for a large scale podcast initiative
  • integration with Banner Web is critical, particularly for the online applications process.
  • online application is confusing to students – students from the Language Schools apply to BLSE, for example

Navigation/Search:

  • Want to make sure that the inquiry process is in place for admissions, so that online applications and forms work well from the current web page. – some students need assistance but typically because they don’t read the available online instructions
  • some things are very hard to find e.g. webcams, campus map, etc.
  • search function is not a big help but a site map would be a big help. – are there people to advise on the better way to structure the site and to do more creative and interesting things
  • people want to get to information with only a few clicks

Requested Features/Functionality

  • areas for growth including online newsletter, audio and video of presentations, plays, readings, etc.,
  • online community for alums and current students, BLTN for example
  • Single log on and customization of individual pages would be desirable
  • Unique factor about BLSE is the use of FirstClass (Breadnet) for communication and some document sharing. Otherwise, use Ocelot
  • Having a link to Breadnet would be useful
  • Forms, applications, etc. are typically Banner based or on Ocelot
  • Definitely want embedded photos, video, podcasting, etc.
  • visual map for the various campus, virtual tours of the 4 campuses
  • Want to have students submit and publish photos taken by BL’ers with some control.
  • Ability to create summer content that would be easy to turn on and turn off as the yearly cycle turns. How to communicate with students during the yearly cycle that permits the targeting of specific subsets of the BLSE community.
  • Want different types of information – some general for non-enrolled students, faculty, etc. and then have a log in for students, faculty and staff to access more individualized information.
  • Ability to ‘push’ information rather than publish information. – RSS feeds might be of use, but assumes that people use RSS feeds and it is not clear how to create such an environment
  • For example, want to let enrolled students in Vermont that theater tickets are available, but don’t want this information to go to BLSE students on other campuses.
  • want something to facilitate the publishing of images on the web, automating the optimization of the image size, etc.

Workflow – current & desired

  • Interested in having multiple editors with one or two ‘approvers’
  • would like a way to individualize the application forms for BLSE – and looking to put course registration online
  • Use pdf files, and forms that interact with Banner.
  • Note that students range in age from young to old and the older cohorts have difficulties navigating the web site and online forms – there’s lot of individualized assistance provided by the BLSE staff
  • lack of use of credit cards is an issue

ES/EA/Sustainability Integration (SI)

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Stakeholder: Jack Byrne

Redo Contact: MS Costanza-Robinson

Currently, ES/EA/SI has a relatively low-tech site that includes text and photos on their page and has a variety of file types for download (powerpoint files of presentations, pdfs of reports and newsletters). This functionality needs to remain, but be expanded and improved upon. The current status of the site is due largely to limited personnel time dedicated to the website. A recent (1-year only) hire will have some role in introducing content and improvements. Requests and or plans for future functionality/technology include:

  • Embedded video and/or audio (e.g., of the weekly ES Colloquium or other seminars)
  • Better access (possible including standard reports) to better web-use statistics
  • Ability to easily form Listservs or groups that specifically include non-Midd addresses (not just built within Outlook) and the ability to generate an email newsletter to the listserv participants; people should be able to subscribe and unsubscribe.
  • Training / portal functions
  • Tagging/aggregating/approving sustainability information from across the website (athletics, EA, SI, IS) and feed it to the ES/EA/SI site
  • Add ability to accept online submission of grant proposals (see URO stakeholder report for more on this requirement)
  • Add searchable archive of ES/EA/SI funding (proposals/reports from previous grant awards) or perhaps of Environmental Council minutes of meetings (see Faculty Council requirement document)
  • Integration of databases across campus and web-output of data: for example Facilities has a lot of information (facility energy consumption, building occupants) that Jack needs. The current process includes too many file-type conversions and people involved in getting the right information. The data exist, but the searches/databases (Sightlines?) are not web-based. Obviously, permissions issues would be important here.
  • The possibility for people to web-submit photos/ideas/text for the website for possible inclusion on the page.

Specific problems with the current site/CMS that were mentioned

  • Tiny blue font
  • CMS awkwardness – simplify direct editing of pages (uploading too many clicks, particularly when you upload the wrong file by accident, to remove that and upload the correct one takes far too many clicks; what you see (even in preview mode) isn’t always what you get)
  • CMS editor permissions issues: student workers have historically done some of the content management for ES/EA/SI. Jack Byrne, as the person in charge of these areas, would like privileges to set-up/approve student permissions. Currently, the administrative hurdles here are time-consuming.
  • Channel pages creating/editing: is it possible to reduce administrative bottlenecks
  • Improve ability to edit CMS on Macs

Specific non-technological requests/thoughts for new site

  • Increase EA/SI prominence on webpage (homepage?)
  • Branding is important, but the flexibility of many templates would be helpful
  • More training – existing training is good, but more could be useful on more topics