Finding a job is all about crafting your own personal story that meshes with the needs of the employers that you’re pursuing. One of the questions that interviewers ask most commonly is “Why us?” Your personal story has many elements and one “critical element in developing your Personal Story is communicating why you want to work at a particular company. Organizations want people who want to be there. You need to make a compelling case for why this specific company is the place for you as opposed to a competitor.” Gotta Mentor.com outlines the key elements to make your case.  Check out their site to read more.