This is a link to an article about a new start-up company, Joyable, that “wants to end social anxiety.” Joyable uses cognitive behavioral therapy to help its clients overcome social anxiety via an accessible website and 1:1 “coaching.” This article caught my eye for a few reasons. First, I think it is super cool that someone has found a way to use the convenience and comfort of technology to address mental health. It also made me wonder how this new business model will effect the treatment and perception of mental health. For example, it is interesting that Joybale intentionally avoids calling their customers patients, will this become the new norm? I think it is great that this company is working to make mental health resources accessible and stigma-free for all, and I am curious to see how it develops.