1. Earned media comes first, and paid amplification comes second.
2. PR is shifting to contributor marketing.
3. Books have earned a place on the “good PR” checklist.
4. We’re more capable of measuring PR.
5. PR and SEO strategies will become closer friends.
6. Traditional PR strategies and pricing structures are evolving.
Check out the article to learn more about each trend!
It’s internship season! Still looking? Check out this great advice from senior, Hannah Blair.
Senior, International and Global Studies Major w/ focus on Latin America
Public Affairs Intern
Where did you intern:
U.S Embassy in El Salvador
How did you find your internship?
From other Middlebury students who previously held this internship!
What skills did you learn/practice at your internship?
I did a lot of writing and social media work. Wrote press releases for Twitter and Facebook.
What is the application process like?
Very Rigorous. The application takes a really long time. It consist of a cover letter, resume, online application, embassy placement, security clearance takes six months.
What advice would you give to a Midd student interested in a similar role?
Important to have strong writing skills. Be prepared to tackle the rigorous application process, and speaking the local language.
Check out where other Middlebury students interned last summer, here!
Tuesday, February 28, 2017, 5:00-7:00 PM in Axinn 229
Andrew Flowers will profile six types of data journalism stories. Several stories will serve as examples, such as p-hacking in nutrition studies, police officer shootings, Uber’s effect on taxis, and what local characteristics explain Donald Trump’s electoral victory.
Andrew Flowers served as the Quantitative Editor at FiveThirtyEight, a data journalism website owned by ESPN. Before joining FiveThirtyEight in 2014, Flowers served as an economic research analyst at the Federal Reserve Bank of Atlanta. Flowers applies his background in economics, data analysis, and computer programming to his writing, approaching political, sports, and economic topics from a “numbers”standpoint.
Event sponsored by: Middlebury Mathematics, Political Science, Economics, and CTLR.
- We’re getting better at content marketing.
- Visual content
- Video content
- User-generated content
- Promotion matters
Check out the article to learn more about each trend shaping content marketing.
Artsy is redefining the way the world discovers art. Their mission is to make all the world’s art accessible to anyone with an Internet connection. Reaching that goal starts with their people. They dedicate an extraordinary amount of time and energy to finding world-class talent to join the Artsy Team. Want to join them? They would love to hear from you. JOIN THE ARTSY TEAM!