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May 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 171 (232) new people liked our Page, while 61 (54) people unliked our Page.
  • 802 (1032) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 30180 (33979) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 80169 (74593) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Do you know a Midd alum in the food business? Tell us about farmers, chefs, bakers, brewers, vintners, and entrepreneurs for our upcoming food issue of Middlebury Magazine.. Reach: 9804, Engagement: 395
  2. Midd alum Andrew Forsthoefel ’11 walked across the U.S. from Philadelphia to California. His story was just featured on NPR’s “This American Life.”. Reach: 9152, Engagement: 473
  3. Midd’s Pranksters win D-III national title for Ultimate Frisbee!. Reach: 8804, Engagement: 597
  4. Congratulations to the Middlebury class of 2013. Welcome to the alumni family! http://www.middlebury.edu/studentlife/events/commencement/congrats2013 Reach: 6996, Engagement: 383
  5. MIDDLEBURY, VT – Middlebury College’s 2010 Commencement ceremony on the main quad of campus. (Photo © 2010 Brett Simison) Brett Simison www.brettsimison.com. Reach: 6444, Engagement: 280

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 62 (42) Shares, 4463 (3461) Clicks
  • Twitter: 42 (29) Shares, 614 (366) Clicks
  • Email: 36 (48) Shares, 370 (326) Clicks
  • LinkedIn: 9 (5) Shares, 4 (0) Clicks

Top Five Shared Pages

  1. Student Panelists Offer Diverse Perspectives on Divestment. Shares: 11, Clicks 174
  2. Middlebury College Statement on Natural Gas Pipeline. Shares: 10, Clicks 54
  3. Jonathan Safran Foer to deliver Middlebury College commencement address. Shares: 7, Clicks 14
  4. Class of 2013 Celebrates Commencement. Shares: 6, Clicks 130
  5. Men’s Lacrosse Knocked Off In NESCAC Tourney. Shares: 6, Clicks 9

Data Sets

April 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 232 (326) new people liked our Page, while 54 (94) people unliked our Page.
  • 1032 (1286) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 33979 (34072) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 74593 (84316) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. New York Times notes Middlebury’s pioneering Feb program in this story about mid-year admissions. Reach: 8927, Engagement: 804
  2. The Burlington Free Press offers high praise for Middlebury athletics. Reach: 7436, Engagement: 399
  3. Political science prof. Erik Bleich offers a new take on diversification in higher ed. in today’s Atlantic Wire. Reach: 6795, Engagement: 377
  4. Vote for Middlebury to win the Climate Leadership Award from Second Nature. Midd is a finalist for this prestigious award, but we need your help to win. Click the link below and VOTE for Middlebury’s video. Please SHARE this with your FB friends, and let’s spread the word about Middlebury’s climate leadership! Reach: 6255, Engagement: 242
  5. Check out U.S. Army Lt. Emily Núñez ’12 in Bloomberg Businessweek! Emily and her sister just launched a business venture with help from Middlebury’s Center for Social Entrepreneurship. Emily will be deployed to Afghanistan later this year. Reach: 6252, Engagement: 353

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Email: 48 (33) Shares, 326 (278) Clicks
  • Facebook: 42 (85) Shares, 3461 (6024) Clicks
  • Twitter: 29 (41) Shares, 366 (722) Clicks
  • LinkedIn: 5 (14) Shares, 0 (1) Clicks

Top Five Shared Pages

  1. Middlebury College offers 1,750 students acceptance to the Class of 2017. Shares: 27, Clicks 695
  2. Middlebury College mourns loss of Kathryn Wasserman Davis. Shares: 10, Clicks 906
  3. Men’s Lacrosse Sets Records, Advances To NESCAC Semis. Shares: 6, Clicks 52
  4. Hoffman Earns NESCAC Player Of The Week Honors. Shares: 4, Clicks 29
  5. Middlebury College Theatre Program Presents “Undressing Cinderella” April 10-13. Shares: 4, Clicks 26

Data Sets

March 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 326 (229) new people liked our Page, while 94 (57) people unliked our Page.
  • 1286 (2049) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 34072 (58721) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 84316 (104926) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Congratulations to Middlebury’s newly-admitted students! We look forward to meeting you. Reach: 10246, Engagement: 1130
  2. Jonathan Safran Foer to deliver Middlebury College commencement address Reach: 9897, Engagement: 800
  3. Panther Men Win Slalom Title, Boast Two All-American Reach: 7941, Engagement: 422
  4. Former Olympian and Midd skier Andrew Johnson to coach  Nordic team. Reach: 6881, Engagement: 419
  5. Middlebury’s growing MiddCORE program showed up in the Wall Street Journal today. Reach: 6339, Engagement: 325

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 85 (72) Shares, 6024 (3359) Clicks
  • Twitter: 41 (31) Shares, 722 (579) Clicks
  • Email: 33 (28) Shares, 278 (248) Clicks
  • LinkedIn: 14 (6) Shares, 1 (4) Clicks

Top Five Shared Pages

  1. Men’s Basketball Edges Ithaca To Earn Spot In Elite 8 Shares: 15, Clicks 272
  2. Middlebury College offers 1,750 students acceptance to the Class of 2017 Shares: 14, Clicks 1540
  3. Donahoe Named All-NESCAC – Silcoff Is Rookie Of The Year Shares: 13, Clicks 22
  4. Women’s Hockey Knocks Off Plattsburgh – Headed To NCAA Championship Game Shares: 11, Clicks 254
  5. Jonathan Safran Foer to deliver Middlebury College commencement address Shares: 9, Clicks 1151

Data Sets

February 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 229 (233) new people liked our Page, while 57 (52) people unliked our Page.
  • 2049 (801) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 58721 (20737) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 104926 (48283) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Middlebury students are confronting a formerly taboo subject — how much each of them pays to be at Midd. Check out this article in the Chronicle of Higher Education. Reach: 8101, Engagement: 1489
  2. Middlebury is the most “winter wonderful” campus according to BuzzFeed. (Beautiful pic by Midd staffer Adam Franco!) Reach: 713, Engagement: 1069
  3. This amazing short film by new Feb graduate Bianca Giaever ’12.5 might be the best eight minutes you’ll spend today. (It’s quickly gone viral and you’ll see why when you watch it.) Reach:7356, Engagement: 999
  4. Do you have fond memories of J-term? Tell us what J-term course you’d want to teach if you came back to Midd. some day. Reach: 5997, Engagement: 377
  5. Check out the Feb Cam video, shot today at the annual ski-down celebration for February graduates. Special thanks to Feb Hanna Howell for wearing the camera up and down the mountain. Reach: 5077, Engagement: 290

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 72 (51) Shares, 3359 (3332) Clicks
  • Twitter: 31 (43) Shares, 579 (425) Clicks
  • Email: 28 (39) Shares, 248 (1050) Clicks
  • LinkedIn: 6 (13) Shares, 4 (6) Clicks

Top Five Shared Pages

  1. Men’s Basketball Loses Triple-Overtime Thriller To Amherst Shares: 13, Clicks 8
  2. Carolyn Kuebler to become editor of the New England Review Shares: 12, Clicks 691
  3. Men’s Basketball To Host Curry In NCAA Tournament Game – Ticket Info. Shares: 8, Clicks 71
  4. Soccer Drafts Crown Point’s Dmitri Duval From Team IMPACT Shares: 7, Clicks 343
  5. Women’s DMR Team Breaks National Record Shares: 7, Clicks 295

Data Sets

January 2013 Social Media Stats

Categories: Midd Blogosphere

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 233 (325) new people liked our Page, while 52 (62) people unliked our Page.
  • 801 (938) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
  • 20737 (28907) unique people saw one of the items shared in that way.
  • 48283 (52082) unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Board of trustees promotes seven members of Middlebury faculty. Reach: 6804, Engagement: 711
  2. “Dan Rather Reports” features the amazing story of Kenyan Middlebury student athlete Gilbert Kipkorir.  Reach: 5640, Engagement: 273
  3. Middlebury’s been recognized again for the excellence of its environmental studies program. Reach: 5167, Engagement: 632
  4. Middlebury College cross country skiers have stand-out performances at U.S. Nationals. Reach: 4811, Engagement: 255
  5. Former provost and longtime faculty member at Middlebury College will become the first woman president of Lafayette College. Reach: 4790, Engagement:351

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 51 (60) Shares, 3332 (1326) Clicks
  • Twitter: 43 (24) Shares, 425 (264) Clicks
  • Email: 39 (21) Shares, 1050 (130) Clicks
  • LinkedIn: 13 (11) Shares, 6 (20) Clicks

Top Five Shared Pages

  1. Panther Cross Country Athlete Featured On Dan Rather Reports 21 Shares, 646 Clicks
  2. MIL, Middlebury College launch Vermont World Language Initiative 11 Shares, 186 Clicks
  3. Middlebury Center for Social Entrepreneurship to host symposium Jan. 24-26 10 Shares, 69 Clicks
  4. Alison Byerly named president of Lafayette College 9 Shares, 362 Clicks
  5. Panel discussion on Jan. 22 will explore how endowment should be invested 9 Shares, 249 Clicks

Data Sets

In Their Own Words: Ellery Berk ’14

Categories: Midd Blogosphere

“In Their Own Words” is an ongoing series featuring the experiences of Middlebury students at their summer internships. This summer Ellery Berk ’14 interned with Gardens for Health International in Kigali, Rwanda.   

What did you do?

For the month of June, I interned with Gardens for Health International as a communications intern, conducting interviews, collecting media and writing blogs. Gardens for Health  is an agricultural NGO that partners with Rwandan health centers to equip families facing malnutrition with the knowledge and resources for greater self-sufficiency.

What did you learn?

Through Gardens for Health, I learned anew the values of self-sufficiency and community, and I have great expectations for our partnership moving forward. I learned that it is very important to be flexible.

What are your plans for the future?

My interest in development and global health remains strong; however, I realize that my place in the field likely does not lie in a small grassroots organization. While in Rwanda, I found that the most effective work Gardens for Health did was completed by Rwandans themselves. Expat staffers provided programmatic and technical support for Rwandan staff members, but little else. From this experience, I’ve learned that if I want to continue in the global health and development field, I should probably work with larger organizations, like Oxfam or the UN, and I should get an MPP and MBA.

Think this experience sounded pretty cool? Check out opportunities like this and more on MOJO.

In Their Own Words: Bianca Giaever ’12.5

Categories: Midd Blogosphere

“In Their Own Words” is an ongoing series featuring the experiences of Middlebury students at their summer internships. This summer Bianca Giaever ’12.5 interned with Atlantic Public Media in Woods Hole, MA.       

What did you do?

I worked on Cape Cod producing radio for NPR producer Jay Allison. I can’t imagine a better internship for someone interested in radio journalism. It was a small company, so I was able to do very important work. I spent the majority of the time in the field interviewing and editing my stories, so I now have built a very strong portfolio of my work.

What did you learn?

While I was there I assisted in producing the NPR show The Moth Radio Hour, made radio stories for the Cape Cod NPR Station WCAI, and also worked on their website Transom.org. Some of my work was featured on Transom, and you can find it at this link: http://transom.org/?p=29835. It’s a good summary of the work I did this summer.

What are your plans for the future?

I’m continuing to work for APM this fall from Middlebury and I’m now being paid to do so. I’m sharing my experience with others through the radio journalism and storytelling work I do on campus, organizing The Moth and teaching radio workshops. This experience has confirmed that I want to work in radio journalism after I graduate. APM has provided me with a number of connections to continue working in radio after I graduate, and I have already been in contact with The Moth and a few NPR stations.

Think this experience sounded pretty cool? Check out opportunities like this and more on MOJO.