January 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 233 (325) new people liked our Page, while 52 (62) people unliked our Page.
  • 801 (938) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
  • 20737 (28907) unique people saw one of the items shared in that way.
  • 48283 (52082) unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Board of trustees promotes seven members of Middlebury faculty. Reach: 6804, Engagement: 711
  2. “Dan Rather Reports” features the amazing story of Kenyan Middlebury student athlete Gilbert Kipkorir.  Reach: 5640, Engagement: 273
  3. Middlebury’s been recognized again for the excellence of its environmental studies program. Reach: 5167, Engagement: 632
  4. Middlebury College cross country skiers have stand-out performances at U.S. Nationals. Reach: 4811, Engagement: 255
  5. Former provost and longtime faculty member at Middlebury College will become the first woman president of Lafayette College. Reach: 4790, Engagement:351


ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 51 (60) Shares, 3332 (1326) Clicks
  • Twitter: 43 (24) Shares, 425 (264) Clicks
  • Email: 39 (21) Shares, 1050 (130) Clicks
  • LinkedIn: 13 (11) Shares, 6 (20) Clicks

Top Five Shared Pages

  1. Panther Cross Country Athlete Featured On Dan Rather Reports 21 Shares, 646 Clicks
  2. MIL, Middlebury College launch Vermont World Language Initiative 11 Shares, 186 Clicks
  3. Middlebury Center for Social Entrepreneurship to host symposium Jan. 24-26 10 Shares, 69 Clicks
  4. Alison Byerly named president of Lafayette College 9 Shares, 362 Clicks
  5. Panel discussion on Jan. 22 will explore how endowment should be invested 9 Shares, 249 Clicks

Data Sets

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