An aspect of film I always like to pay attention to is the production design. I love combing out the little details of what makes a set, costume, or object significant to the film in it’s entirety. Production design has the capacity to tell stories within stories – it can explain history, predict the future, tie together characters, and exemplify themes or motifs. So, it is wonderful to find an essay that pays attention to such such a bizarre yet common thing like milk.
For one thing, milk is a symbol of childhood. It is associated with nourishment, helplessness, and innocence. This video looks at how films can develop an unsettling tone by contrasting this understanding with settings or images that are counter to this interpretation. For example, it draws upon Mad Max: Fury Road as an example. Mad Max depicts a society that is anything but childish, warm, or innocent – water is so scare that women are exploited for their breast milk as a source of hydration and nourishment. This movie addresses the consumption of milk as a sign of strength, but in a way that is counterintuitive to what generally feels comfortable to a wide spread audience. Breast milk is already such a taboo topic, to show it off on screen as something that is simultaneously exploited and beneficial evokes a reaction of disgust, which is exactly what the movie is aiming to do.
Likewise, it is equally unsettling to see milk associated with characters who are violent, unpredictable, and even just simply adult. This essay pulls images from both A Clockwork Orange and No Country for Old Men as examples. The adolescents in A Clockwork Orange drink milk, which calls attention to their youth and reminds us even further of how upsetting their violence is. Similarly in No Country for Old Men, Javier Bardem’s character, a psychopath murderer, also has milk as his drink of choice.
By calling upon these examples, Now You See It‘s video gives us a strong array of examples as to how milk as a symbol can inspire an emotional reaction in it’s audience. Like other aspects of production design, milk has a powerful impact on meaning, but something about it feels all the more personal. I will certainly begin to pay more attention to it’s appearance in other films.
Costume Design: The Hidden Layer of Movie Magic // Now You See It
I feel like the majority of videographic essay I find on YouTube are done with voiceover. Which once again makes me question the balance between simply talking over images and using voiceover to critically engage with a text – what does it do to the viewing experience to eliminate the original sound? What does it do to dialogue to pair it with a montage of images?
In this video essay by Now You See It there is a strong balance between the power of the images and his script. He uses a number of examples, some of which he returns to, and a few clips pipe in with their original dialogue when it complements a point he is trying to make. I was particularly interested in sequences of an interview he included with Edith Head, a 8 time Oscar award winner in costume design and the costume designer for many of Hitchcock’s films. The interview worked well to complement the piece as a whole, it grounded Now You See It’s analysis in reality. In this case voiceover felt very effective in that it was able to tie together a wide number of clips from different sources.
As someone who is very interested in art design for movies, I really enjoyed learning more about the ins and outs of what costume design can do for storytelling. It was especially fascinating to hear that techniques used in fashion design are also applied to original works in film, although the latter is certainly under appreciated and underrepresented in popular media. Designers must dress characters in the style of the time the movie takes place but also must anticipate the future. They must be a few steps ahead between when the movie is made and when the movie is released. Clothing must look modern but without falling into any particular trends to maintain a balance between looking too dated or too generic. That’s why even today Grace Kelly’s clothing in To Catch a Thief looks so relevant, stylish, and elegant although it was designed and made in the 1950s.
Costume design does a lot to immerse viewers into or characters out of the world in a movie. It draws on the familiar and reworks it into an entirely different story. It gives us insight into characters, mental cues as to how the movie is progressing, and, most importantly, helps tell the story. Now You See It’s video was able to convey all of this and more while not losing and sense of depth and authenticity to the images presented.