Every time you write something, whether it is a note to a friend or a paper for class, you write with an audience and purpose in mind. It is probably second nature to you to think of the audience and purposes in these more familiar situations and to tailor your writing accordingly. It may be less obvious who your scientific audience is or how you can tailor your scientific writing to better achieve your purpose.
To write effectively, you must identify the audience you are trying to reach. When writing lab reports in your introductory level science courses, your audience was likely only your professor. In more professional types of scientific writing, this is not the case. Your professor (or research advisor) may still may be one member of your audience, but will your classmates also be reading your paper? Will your paper be shared with others in the department? Submitted for publication? Who reads the articles in that publication? Who decides whether your paper will be accepted for publication? Whether real or simply intended for the purposes of an assignment, these “intended” groups should direct what and how you write.
When identifying your audience, ask yourself “Who am I writing for?”
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- Is it a specific person, an organization, a diverse group of people with varying needs?
- What is my audience’s background knowledge, training, or experience in the field? In this specific topic?
- What does my audience need to know? find useful? find interesting?
- What does my audience expect to learn from me?
To write effectively, you must identify the purpose of your writing. The purpose of jokes is to make people laugh. The purpose of textbooks is to teach. The purpose of professional scientific writing is often to share original findings and explain the significance of the findings, but other purposes are possible, too. The purpose for writing scientific grants, for example, is to convince someone to fund your research, typically by persuading them that your idea is original, important, and feasible and that you are the right person to carry out the work. When you focus on your purpose for writing, you are acknowledging that you are trying to achieve something with your writing.
When identifying your purpose, ask yourself
- Why am I writing?
- What am I trying to achieve?
- What does my writing need to do in order to be effective?
- What would success look like for this piece of writing?
Let’s use an example to explore how Audience and Purpose influence what and how we write.
Imagine that you are writing a headline for an article about global warming. How would you write that headline differently in order to achieve the following purposes? 1) To teach; 2) To impress; 3) To persuade; 4) To spark interest Some possibilities are:
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Aud-1: Practice exerciseNow let’s flip the exercise. Can you identify a likely intended purpose and audience in a given piece of writing? How do the purpose and audience differ in the following sets of sentences (compare a and b)? Note what features of the writing led to your conclusions regarding the intended purpose and audience. SET #1 a. Porosity was determined using the following method: samples were dried in an oven at 40 °C; sample dimensions and dry mass were recorded; samples were blotted and weighted to obtain saturated mass. b. Determine porosity using the following method: 1. Dry samples in an oven at 40 ˚C overnight. 2. Record the dimensions and the dry mass of each sample. 3. Blot each sample using MMX Oval paper. 4. Weigh each sample and record its saturated mass.
SET #2: (Adapted from Costanza-Robinson and Brusseau 2002) a. Although several methods for measuring air-water interfacial area have been proposed, each with associated advantages and disadvantages, it is not clear that the methods yield consistent information. It is possible, for example, that the various methods probe different physical interfacial domains within the soil. b.The current study was conducted to evaluate one of the proposed methods for measuring the air-water interface in greater detail, a gas-phase interfacial tracer method.
SET #3 a. Isotope 136Xe exhibits very high transition energy Q = 2457.8 keV, and the probability of decay by the neutrinoless channel is proportional to ~Q5. (Adapted from Belov et al. 2012) b. Xenon (Xe) has over 30 unstable isotopes. 136Xe, which is the longest-lived with a half-life of 2 x 1021 years, undergoes double beta decay, a process that involves a nucleus releasing 2 beta particles.
SET#4 a. Here, subglacial ice velocity is well correlated with moulin hydraulic head but is out of phase with that of nearby (0.3–2 kilometres away) boreholes. (Adapted from Andrews et al. 2014) b. Our boreholes display high mean hydraulic head (close to or above overburden) and low-amplitude diurnal variability (less than 25 m or <5% of overburden). [bg_faq_start] Possible solutions
As you can see, sometimes similar-sounding information can address 2 entirely different audiences and/or purposes, while different purposes can be achieved with the same audiences in mind. The vocabulary, level of detail, and amount of explanation you use can all help tailor information to your intended audience and purpose. [bg_faq_end] [bg_faq_end] |
Think: For your most recent writing assignment, what was your purpose? Who was your audience (other than your professor)?
Addressing your audience
Imagine that you get in a car accident. How would you tell your friends what happened? Would that be different from what you would tell your parents? What kinds of things would you say to the insurance company? Likely, the way that you tell the story and the details you include would be different depending on your audience. In scientific writing, too, who your audience is greatly impacts what you say and how you say it, even if the topic is the same.
Who is my audience?
Your audience consists of people who will most likely read a particular piece of your writing. Your audience may include:
- Experts, who are highly familiar with the specific area or topics you discuss
- Scientists, who may be a part of any scientific field and therefore will automatically understand the basic scientific concepts but not all of the details you discuss
- Students, who will be reading with limited prior knowledge but are hoping to learn more.
- The general public, who may be interested in the subject but have little to no prior knowledge of it.
Identifying your audience is before you begin writing will determine how much context and background information you need to provide, how much detail you include throughout your writing, and the formality with which you say it.
As a student learning to write scientifically, you will most likely be addressing only experts, scientists, and other students. Journal articles, research proposals, and scientific posters can be written for any or all of these audiences, so long as you understand how to modify the levels of formality and detail you use in your writing. The general public tends to read popular science articles such as those in National Geographic, so this audience will not be addressed here.
How does my audience affect the level of detail I use?
Different audiences require different amounts and kinds of detail. An expert would probably want to know the details of how results were obtained and analyzed because this would impact how they saw the research impacting their field. A scientist might require more details on the previous research that led up to your project, since they would be less familiar with the specific area of your research. A student, meanwhile, could be most interested in the fundamental scientific concepts discussed so they could better connect the research to other concepts they were learning.
Let’s compare the audiences of and details in the methods sections of lab reports and journal articles as an example:
Journal article | Lab report | |
Audience | Experts | Students |
Detail of Methods | Instrumentation used, general methodology | Safety precautions, equipment used, how to conduct procedures |
Examples | measurements taken using a Bohlin Gemini rheometer; “Dried cellulose was immersed in 0.1 M NaOH.” | “Dried 0.4132 g cellulose under vacuum for 15 min. Added 10 mL 0.1 M NaOH, being careful to immerse all particulate.” |
But how do you determine what level of detail is appropriate for each audience? To help get at the answer to this, you might want to ask yourself two questions:
- What does your audience already know?
- What does your audience want to do with the information?
In a journal article, your audience probably wants to know how you conducted your experiments and the results and implications of the work. In a research proposal, they want to be convinced that your research is important and worthwhile, so lots of background information and data is a key element. Your audience for a poster wants to gather a summary of your entire project in a short amount of time, so details should be chosen carefully.
In the example above, a student needs to know in great detail how to perform an experiment. An expert only needs to know what was done in enough detail to replicate the experiment; of less utility are such things as the general equipment that was used or how much of a reagent was made.
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Aud-3.1: Test yourself – BiologyBased on the kinds of details used, which audience (expert, scientist, or student) do each of the following statements seem to be most addressing?
[bg_faq_start] Solutions – Biology1) student; this is the kind of detailed procedural instructions that would be found in a lab manual or notebook. [bg_faq_end] [bg_faq_end] Aud-3.2: Test yourself – ChemistryBased on the kinds of details used, which audience (expert, scientist, or student) do each of the following statements seem to be most addressing?
[bg_faq_start] Solutions – Chemistry1) student; this statement includes a simple explanation of what diabetes is but doesn’t go greatly into detail about the chemistry of β-cell function. [bg_faq_end] Aud-3.3: Test yourself – PhysicsWhich audience (expert, scientist, or student) do each of the following statements seem to be most addressing?
[bg_faq_start] Solutions – Physics1) expert; “g/2π” and “the decoherence rates κ and γ” are so specific that they would likely only be of interest to someone with prior knowledge of quantum physics. [bg_faq_end] Aud-3.4: Test yourself – GeologyWhich audience (expert, scientist, or student) do each of the following statements seem to be most addressing?
[bg_faq_start] Solutions – Geology1) scientist; understanding this statement requires some scientific background to understand such phrases as “extracellular polymeric substances,” but none of the details require highly specific knowledge about geology. [bg_faq_end] |
How does my audience affect the formality of my writing?
Tone is a quality that writers across all disciplines often struggle with. Yet it is critical to understand how to adjust the tone of your writing so that you can most effectively communicate your meaning to your audience. In scientific writing, your tone will almost always be fairly formal, which will help you maintain objectivity.
Informal | Formal |
Personal pronouns (e.g., “We analyzed”) | Passive voice (e.g., “It was analyzed”) |
Contractions (e.g., “can’t,” “won’t”) | Full words (e.g., “cannot,” “will not”) |
Colloquial expressions
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Academic expressions
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Wordiness | Conciseness |
While you want to maintain your credibility as a scientist by using formal language, you also don’t want to alienate or lost the interest of a reader who might be less familiar with your subject. Thus, your level of formality should generally increase with the expertise of your audience.
Level of formality |
General public < Students < Scientists < Experts |
Writing for scientists and experts should be very formal but can be somewhat less formal for students. The following are examples of what kinds of language are appropriate for different audiences:
Your writing | Audience…….. | Acceptable aspects of informality |
Poster at a student symposium | Scientists | Personal pronouns and contractions maybe okay |
Poster at a national conference | Experts | None |
Journal article for publication | Experts or scientists | None |
Research proposal | Experts | None |
Textbook | Students | Contractions and colloquial expressions |
Class handout | Students | Personal pronouns, contractions, and colloquialisms |
Note that the exact level of formality you should adopt for a given assignment is ultimately up to your professor.
Aud-4: Practice exerciseRe-write each of the following statements to make them more formal.
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Note that by using formal language, your writing will also become more concise! |
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Addressing your purpose
Why might an analytical chemist investigate the lead content in residential soils?
Why might an astrophysicist try to develop better detectors of cosmic radiation?
A scientist must always know his or her purpose before beginning a project so that they know what previous work is relevant to their study, can determine tangible goals for the project, and can know when it is complete. The chemist might want to be able to inform the community about the safety of the land they grow food in; the physicist might want to contribute to the protection of Mars explorers. By identifying and analyzing these purposes, readers can reflect more intelligently on the information provided in a text.
What is the purpose of my writing?
The fundamental purpose of scientific writing is not to entertain but to communicate and inform. The ways that you might do this will depend on your audience and why you are informing them of your research. Some common purposes may be to:
- present new findings,
- give new insights into already published work,
- request funding,
- teach,
- instruct,
- provide information,
- or communicate.
Genre | Primary purpose |
Journal article | To share new findings from your research or new insights into other people’s work |
Poster | To share the scope of a research project in an especially concise and easy-to-read format |
Research proposal | To persuade a funding agency that they have need of your research and that it is important |
Lab notebook | To organize thoughts, keep track of procedures, and protect intellectual property during research |
Lab report | To reinforce new techniques learned in lab |
Thesis paper | To present in detail the scope of an individual research project |
Usually, each different section of one work also has its own purpose.
Section | Purpose |
Title | To identify what was studied, and possibly how |
Abstract (poster or article) | To summarize the purpose, procedures, results, and major conclusions of the research |
Introduction (poster or article) | To introduce the research and its importance and the current project |
Methods
– poster – article |
To give an overview of the procedures that led to the results. To provide details that will allow a reader to repeat or alter the experiment |
Results (poster or article) | To concisely describe the findings of your research |
Discussion (poster or article) | To interpret the findings of your research |
Acknowledgements (poster or article) | To recognize the individuals and organizations that contributed to your research |
Literature cited | To give readers a way to verify and learn more about your content and recognize the work that has preceded yours |
Most importantly, you should always identify your purpose before you begin writing. By keeping your purpose in mind, you can check yourself as you’re writing and ask yourself:
“Is this relevant to my purpose?”
If not, you may need to move the present statement to another section or get rid of it altogether. Everything you write should directly or indirectly relate to your purpose.
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Aud-5: Test yourselfWhich genre or section of a particular genre should you use to achieve the following purposes?
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How does my purpose affect other aspects of my writing?
When considering how your purpose may affect your writing, consider two questions:
- What does my audience need?
- Why am I giving them this information?
For example, if your purpose is to teach someone about gravity, what you might tell him or her will be more detailed if they have some prior physics knowledge or more cursory if they don’t. But keep in mind that when writing for a professional audience, no matter what your purpose may be, you should be as concise as possible.
Overall, however, you can generally assume that your writing can be less concise and more detailed if your purpose is to teach or instruct, since there are fewer space limitations in such media as textbooks or lab handouts; you should be more concise when communicating information about your research to others, since your purpose revolves around clearly conveying your most important ideas.
Your purpose also strongly affects the amount of persuasive language you should use. Clearly, if your goal is to convince someone of your perspective, such as in a research proposal, persuasive language is often appropriate. However, if your goal is to present evidence or provide insights into a research topic, you should not attempt to convince your reader through persuasive language; instead, the supporting evidence that you provide should be clear and relevant enough to convince your audience on its own.
Elements of persuasive language | Examples |
Assumptive adverbs | Obviously, clearly, naturally |
Superlatives | Most, best, easiest |
Absolutes | Always, never |
Imperatives | Must, should, have to |
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Aud-6: Test yourselfEach pair of sentences has one audience, given in bold. Compare the formality, level of detail, and conciseness of each sentence in the pair to determine what its purpose is.
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Note that in addition to knowing your audience, you need to know your purpose before you can know what to write about! The same is true in reverse (see exercises under “Audience,” above). [bg_faq_end] |