VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really want?
“Earlier this year, Google Play approached IDEO to find out what emerging technologies like Virtual Reality, Augmented Reality, digital assistant, and ephemeral apps (apps that you don’t have to download and install) may actually be good for. With the advent of these new technologies come infinite possibilities for their application. In this future, many things are possible, but what is useful and desirable? How will people integrate these technologies into their lives? When they think of what these technologies can do for them, what do they dream of? Where do they want to go? What do they imagine? Google was eager to find out.“
Read the full by Peter Hyer, Fabian Herrmann, and Kristin Kelly here.
Check out this great video that highlights their design exercises that abstracted each of the technologies into something you could hold, draw on, imagine, and experience:
Interested in doing some design thinking yourself? Together with Google Play, IDEO created a set of design prompts first shared at Playtime 2017. They hope the cards inspire students to create entirely new features, products, and businesses, that bring these technologies to life! You can access them here.