Tag Archives: social media analytics

November 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 159 (247) new people liked our Page, while 42 (33) people unliked our Page.
  • 864 (1535) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 16354 (71173) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 58028 (128053) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Photos and story from Homecoming ’13! Reach: 7136, Engagement: 634
  2. Three NESCAC championships in one weekend! Congratulations to Panther field hockey, football, and women’s soccer. Women’s Cross Country won their title a couple of weeks ago. Full coverage here: http://www.middlebury.edu/athletics/ Reach: 6108, Engagement: 421
  3. College Value Rankings Reach: 5836, Engagement: 1025
  4. Middlebury in DC Comes to Washington Reach: 5420, Engagement: 451
  5. U.S. Women’s Hockey Team defeated Finland 5-1 in Kenyon Arena today, then stuck around to sign autographs for the big crowd of Middlebury kids who came to see them play.. Reach: 4710, Engagement: 325

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athletics sections of the site.

Shares By Channel

  • Facebook: 86 (68) Shares, 6447 (3122) Clicks
  • Email: 49 (40) Shares, 343 (254) Clicks
  • Twitter: 32 (20) Shares, 692 (521) Clicks
  • LinkedIn: 8 (7) Shares, 10 (0) Clicks
  • Google+: 2 (0) Shares, 0 (0) Clicks

Data Sets

October 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 247 (247) new people liked our Page, while 33 (31) people unliked our Page.
  • 1535 (1190) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 71173 (41464) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 128053 (95009) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Spectacular aerial footage of the Middlebury campus during foliage season. Reach: 18536, Engagement: 1180
  2. Check out some of the beautiful photos from Fall Family Weekend. Reach: 7216, Engagement: 732
  3. Nice story in L.A. Times about Team Middlebury College Solar Decathlon 2013. Reach: 7096, Engagement: 515
  4. Team Middlebury College Solar Decathlon 2013 is in first place for the People’s Choice Award! There’s still time to vote: http://www.solardecathlon.gov/pca/pca_register.php Reach: 6552, Engagement: 416
  5. Photos and story from Homecoming ’13!. Reach: 6312, Engagement: 618

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 68 (6) Shares, 3122 (125) Clicks
  • Email: 40 (5) Shares, 254 (258) Clicks
  • Twitter: 20 (1) Shares, 521 (21) Clicks
  • LinkedIn: 7 (0) Shares, 0 (0) Clicks

Data Sets

September 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 247 (142) new people liked our Page, while 31 (36) people unliked our Page.
  • 1190 (612) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 41464 (21110) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 95009 (59144) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. President Ron Liebowitz’s statement to the campus community about the Sept. 11th incident.. Reach: 11488, Engagement: 1874
  2. Where do students enroll when applying to top colleges? According to the Parchment Student Choice College Rankings, Middlebury is among the top 20 schools in the nation and top five among liberal arts schools. http://www.parchment.com/c/college/college-rankings.php. Reach: 10736, Engagement: 1274
  3. Middlebury President Ronald D. Liebowitz issues statement on divestment.. Reach: 8276, Engagement: 994
  4. Do you remember moving into your first-year dorm? This short video might take you back! Reach: 7292, Engagement: 803
  5. Welcome first-year students and their families who are arriving on campus today!. Reach: 7240, Engagement: 385

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Email: 5 (6) Shares, 258 (17) Clicks
  • Facebook: 6 (23) Shares, 125 (1723) Clicks
  • Twitter: 1 (9) Shares, 21 (77) Clicks
  • Google+: 1 (3) Shares, 0 (0) Clicks

Data Sets

August 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 142 (148) new people liked our Page, while 36 (33) people unliked our Page.
  • 612 (499) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 21110 (17370) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 59144 (49731) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Where do students enroll when applying to top colleges? According to the Parchment Student Choice College Rankings, Middlebury is among the top 20 schools in the nation and top five among liberal arts schools. http://www.parchment.com/c/college/college-rankings.php. Reach: 10072, Engagement: 1244
  2. Middlebury named one of 22 schools on Princeton Review’s Green Honor Roll.. Reach: 8560, Engagement: 636
  3. Beautiful Middlebury campus footage at mid-summer, captured by Communications Office graduate intern Matt Lennon ’13.. Reach: 8172, Engagement: 469
  4. Middlebury President Ronald D. Liebowitz issues statement on divestment. Reach: 7800, Engagement: 980
  5. Get your first look at Middlebury’s Solar Decathlon home, InSite!. Reach: 6928, Engagement: 253

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 23 (37) Shares, 1723 (990) Clicks
  • Twitter: 9 (20) Shares, 77 (166) Clicks
  • Pinterest: 6 (0) Shares, 1 (0) Clicks
  • Email: 6 (0) Shares, 17 (569) Clicks
  • LinkedIn: 3 (4) Shares, 12 (1) Clicks
  • Google+: 3 (2) Shares, 0 (0) Clicks

Data Sets

July 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 148 (179) new people liked our Page, while 33 (44) people unliked our Page.
  • 499 (932) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 17370 (29230) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 49731 (69940) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Beautiful Middlebury campus footage at mid-summer, captured by Communications Office graduate intern Matt Lennon ’13.. Reach: 6808, Engagement: 436
  2. What did General Lee see (or, more significantly, NOT see) at Gettysburg? Prof. Anne Knowles tells the Associated Press how GIS mapping is giving new insight into the bloodiest battle of the Civil War. . Reach: 5710, Engagement: 139
  3. Watch Middlebury’s past and present converge in this fun short video produced by Brendan Mahoney ’11. It’s the college’s “Thank You” for donors to the Annual Fund.. Reach: 5684, Engagement: 272
  4. Countdown to 58%! If Middlebury reaches 58 percent alumni participation by June 30, a generous donor will give $58,000 for financial aid. http://www.middlebury.edu/giving/ Reach: 5632, Engagement: 102
  5. Middlebury’s PTP/NYC Season Opener Off Broadway. Reach: 5148, Engagement: 186

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 37 (27) Shares, 990 (2201) Clicks
  • Twitter: 20 (15) Shares, 166 (376) Clicks
  • LinkedIn: 4 (0) Shares, 1 (0) Clicks
  • Google+: 2 (0) Shares, 0 (0) Clicks
  • Google Reader: 1 (0) Shares), 0 (0) Clicks
  • Email: 0 (18) Shares, 569 (226) Clicks

Data Sets

June 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 179 (171) new people liked our Page, while 44 (61) people unliked our Page.
  • 932 (802) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 29230 (30180) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 69940 (80169) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Jonathan Safran Foer’s Middlebury Commencement speech was adapted into a New York Times opinion piece. Reach: 9744, Engagement: 697
  2. Congratulations to the Middlebury class of 2013. Welcome to the alumni family! http://www.middlebury.edu/studentlife/events/commencement/congrats2013. Reach: 8548, Engagement: 388
  3. Bike til it hertz: College kids spin out campus electricity. Reach: 8164, Engagement: 395
  4. Middlebury to Launch School of the Environment in 2014 Reach: 7496, Engagement: 539
  5. In case you missed it, here’s a video of author Jonathan Safran Foer’s amazing commencement speech. Reach: 6952, Engagement: 317

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 27 (62) Shares, 2201 (4463) Clicks
  • Email: 18 (36) Shares, 226 (370) Clicks
  • Twitter: 15 (42) Shares, 376 (614) Clicks

Data Sets

May 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 171 (232) new people liked our Page, while 61 (54) people unliked our Page.
  • 802 (1032) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 30180 (33979) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 80169 (74593) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Do you know a Midd alum in the food business? Tell us about farmers, chefs, bakers, brewers, vintners, and entrepreneurs for our upcoming food issue of Middlebury Magazine.. Reach: 9804, Engagement: 395
  2. Midd alum Andrew Forsthoefel ’11 walked across the U.S. from Philadelphia to California. His story was just featured on NPR’s “This American Life.”. Reach: 9152, Engagement: 473
  3. Midd’s Pranksters win D-III national title for Ultimate Frisbee!. Reach: 8804, Engagement: 597
  4. Congratulations to the Middlebury class of 2013. Welcome to the alumni family! http://www.middlebury.edu/studentlife/events/commencement/congrats2013 Reach: 6996, Engagement: 383
  5. MIDDLEBURY, VT – Middlebury College’s 2010 Commencement ceremony on the main quad of campus. (Photo © 2010 Brett Simison) Brett Simison www.brettsimison.com. Reach: 6444, Engagement: 280

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 62 (42) Shares, 4463 (3461) Clicks
  • Twitter: 42 (29) Shares, 614 (366) Clicks
  • Email: 36 (48) Shares, 370 (326) Clicks
  • LinkedIn: 9 (5) Shares, 4 (0) Clicks

Top Five Shared Pages

  1. Student Panelists Offer Diverse Perspectives on Divestment. Shares: 11, Clicks 174
  2. Middlebury College Statement on Natural Gas Pipeline. Shares: 10, Clicks 54
  3. Jonathan Safran Foer to deliver Middlebury College commencement address. Shares: 7, Clicks 14
  4. Class of 2013 Celebrates Commencement. Shares: 6, Clicks 130
  5. Men’s Lacrosse Knocked Off In NESCAC Tourney. Shares: 6, Clicks 9

Data Sets

April 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 232 (326) new people liked our Page, while 54 (94) people unliked our Page.
  • 1032 (1286) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 33979 (34072) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 74593 (84316) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. New York Times notes Middlebury’s pioneering Feb program in this story about mid-year admissions. Reach: 8927, Engagement: 804
  2. The Burlington Free Press offers high praise for Middlebury athletics. Reach: 7436, Engagement: 399
  3. Political science prof. Erik Bleich offers a new take on diversification in higher ed. in today’s Atlantic Wire. Reach: 6795, Engagement: 377
  4. Vote for Middlebury to win the Climate Leadership Award from Second Nature. Midd is a finalist for this prestigious award, but we need your help to win. Click the link below and VOTE for Middlebury’s video. Please SHARE this with your FB friends, and let’s spread the word about Middlebury’s climate leadership! Reach: 6255, Engagement: 242
  5. Check out U.S. Army Lt. Emily Núñez ’12 in Bloomberg Businessweek! Emily and her sister just launched a business venture with help from Middlebury’s Center for Social Entrepreneurship. Emily will be deployed to Afghanistan later this year. Reach: 6252, Engagement: 353

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Email: 48 (33) Shares, 326 (278) Clicks
  • Facebook: 42 (85) Shares, 3461 (6024) Clicks
  • Twitter: 29 (41) Shares, 366 (722) Clicks
  • LinkedIn: 5 (14) Shares, 0 (1) Clicks

Top Five Shared Pages

  1. Middlebury College offers 1,750 students acceptance to the Class of 2017. Shares: 27, Clicks 695
  2. Middlebury College mourns loss of Kathryn Wasserman Davis. Shares: 10, Clicks 906
  3. Men’s Lacrosse Sets Records, Advances To NESCAC Semis. Shares: 6, Clicks 52
  4. Hoffman Earns NESCAC Player Of The Week Honors. Shares: 4, Clicks 29
  5. Middlebury College Theatre Program Presents “Undressing Cinderella” April 10-13. Shares: 4, Clicks 26

Data Sets