July 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 148 (179) new people liked our Page, while 33 (44) people unliked our Page.
  • 499 (932) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 17370 (29230) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 49731 (69940) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Beautiful Middlebury campus footage at mid-summer, captured by Communications Office graduate intern Matt Lennon ’13.. Reach: 6808, Engagement: 436
  2. What did General Lee see (or, more significantly, NOT see) at Gettysburg? Prof. Anne Knowles tells the Associated Press how GIS mapping is giving new insight into the bloodiest battle of the Civil War. . Reach: 5710, Engagement: 139
  3. Watch Middlebury’s past and present converge in this fun short video produced by Brendan Mahoney ’11. It’s the college’s “Thank You” for donors to the Annual Fund.. Reach: 5684, Engagement: 272
  4. Countdown to 58%! If Middlebury reaches 58 percent alumni participation by June 30, a generous donor will give $58,000 for financial aid. http://www.middlebury.edu/giving/ Reach: 5632, Engagement: 102
  5. Middlebury’s PTP/NYC Season Opener Off Broadway. Reach: 5148, Engagement: 186


ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 37 (27) Shares, 990 (2201) Clicks
  • Twitter: 20 (15) Shares, 166 (376) Clicks
  • LinkedIn: 4 (0) Shares, 1 (0) Clicks
  • Google+: 2 (0) Shares, 0 (0) Clicks
  • Google Reader: 1 (0) Shares), 0 (0) Clicks
  • Email: 0 (18) Shares, 569 (226) Clicks

Data Sets

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