August 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 142 (148) new people liked our Page, while 36 (33) people unliked our Page.
  • 612 (499) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 21110 (17370) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 59144 (49731) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Where do students enroll when applying to top colleges? According to the Parchment Student Choice College Rankings, Middlebury is among the top 20 schools in the nation and top five among liberal arts schools. Reach: 10072, Engagement: 1244
  2. Middlebury named one of 22 schools on Princeton Review’s Green Honor Roll.. Reach: 8560, Engagement: 636
  3. Beautiful Middlebury campus footage at mid-summer, captured by Communications Office graduate intern Matt Lennon ’13.. Reach: 8172, Engagement: 469
  4. Middlebury President Ronald D. Liebowitz issues statement on divestment. Reach: 7800, Engagement: 980
  5. Get your first look at Middlebury’s Solar Decathlon home, InSite!. Reach: 6928, Engagement: 253


ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 23 (37) Shares, 1723 (990) Clicks
  • Twitter: 9 (20) Shares, 77 (166) Clicks
  • Pinterest: 6 (0) Shares, 1 (0) Clicks
  • Email: 6 (0) Shares, 17 (569) Clicks
  • LinkedIn: 3 (4) Shares, 12 (1) Clicks
  • Google+: 3 (2) Shares, 0 (0) Clicks

Data Sets

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