I was the least popular kid during lunchtime in elementary school; no one ever wanted to trade a Fruit-by-the-Foot for my celery and grapes. When I asked my mom to pack “good” lunches like the other moms, she refused. I continued to make it clear and very well heard that I did not want everything in my lunch box to either be a vegetable, fruit, or strut the label “organic.”
My sister, Jessica, and I found the opportunity to get what we wanted during the monthly trip to Acme (the conventional grocery store in our neighborhood). There was a stark contrast between Acme and the cooperative market we visited daily, Weaver’s Way. The Acme clearly depicted Pollan’s description of American grocery stores: a place where the abundance of choice makes it nearly impossible to make good food decisions. As a kid, this dilemma was by no means related to making a good food decision. What it came down to was, did we want Frosted Flakes (with a toy included) or Cinderella themed Lucky Charms? Ultimately, this was determined by which marketer was best able to capture our interest while in the grocery store.
After much practice, Jessica and I had manufactured a strategic plan to distract our mom from the packaged, sugar-dense item we snuck on the belt, without her or the cashier becoming suspicious. Once we got home, one of us would rummage through the bag (with urgency) to find the contraband, and hide it in one of our rooms.
Schlosser, in Fast Food Nation, highlighted the influence marketing has on children. The direct and intentional effort marketers make to engage and entice kids, is the basis for the development of bad eating and nutrition in children. I am grateful for my parents conscious and persistent effort to resist the pull from me and food corporations, however the regular diet of many people reflects the strong influence of the food industry to influence the choices in the American shopping cart.
I am very impressed by the commitment of my roommate, Karen, and her internship site, CentroNía to combat this force. The school is unique in that they promote healthy eating at a young age, by providing healthy, free lunches for young children, not allowing any fast-food to enter the school, and hosting community cooking workshops. Their efforts are paying off.
It is encouraging to see the growth and efforts that schools, among other organizations, are making to ensure kids eat healthy. Food’s role as a determinant of school performance, behavior, and long-term health (to name a few) is being consistently brought to light, in a concerted effort to counteract a fast, packaged, and passive food culture.