Tag: advertising-marketing-pr

The Pandemic Is Redefining the Customer Experience

Even before the coronavirus pandemic upended business as usual, the use of automation for data analysis had been on the upswing, jumping to 64 percent among large B2B brands and organizations, according to Adobe’s 2020 Digital Trends report. That’s compared to 55 percent in 2018. The report, which took the pulse of 12,740 marketers, agencies, and […]…Continue Reading The Pandemic Is Redefining the Customer Experience

Turning this Moment into a Movement – The Marketing Mandate for Growth and Good

On Thursday, June 25, 2020, as part of Cannes LIONS Live, leaders of the world’s top brands met in private to agree on clear and decisive mandates that they will implement to transform the global community of chief marketers into an unparalleled force for good – and growth. The result is an industry-wide call-to-action. Click […]…Continue Reading Turning this Moment into a Movement – The Marketing Mandate for Growth and Good

The New Formula Fueling Modern Marketing – Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

Consider this: Before any digital marketing content is consumed, a reader must first emerge on the other end of a complex passage of decision-making moments characterized by keystrokes and clicks. It’s no simple process amid an ocean of options ……Continue Reading The New Formula Fueling Modern Marketing – Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

One on One Interview with Greg Revelle, CMO of Kohl’s

Greg Revelle is CMO at Kohl’s, a major U.S. retailer with 1,100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition, in partnership with WARC and Cannes Lions. He spoke to the ANA and WARC about the company’s COVID-19 media mix, adapting creative production to map to quickening changes in […]…Continue Reading One on One Interview with Greg Revelle, CMO of Kohl’s

Digital Marketing 101 – Wednesday, 6/24 @ 12pm EST

Interested in building your digital marketing skills?  Join James Watson, Ecommerce Category Lead at Unilever to learn about building a brand on Instagram.  James will identify ways to engage with consumers through organic posts and stories, paid advertisements, and eCommerce on the Instagram platform, as a way to successfully build a brand. Click here to register […]…Continue Reading Digital Marketing 101 – Wednesday, 6/24 @ 12pm EST