Creative Confidence Series
Featuring IDEO’s Design for Food Studio
DESIGN THINKING FOR FOOD INNOVATION
Wednesday January 24, 2018
9:30am PT / 12:30pm ET
RSVP here for this free 45-minute session.
RESERVE YOUR SEAT HERE
IDEO’s Design for Food studio uses design thinking to tackle complex global food challenges, creating holistic solutions that span product, brand, packaging, services, space and new ventures.
In this Creative Confidence Series chat with Lynda Deakin, Managing Director of IDEO’s Design for Food studio, we’ll discuss the future of food and how design can drive the food system toward sustainable change.
About the Guests
LYNDA DEAKIN
A Partner at IDEO, Lynda Deakin brings eighteen years of experience working with a broad range of food and beverage clients to her work. She is the Managing Director of IDEO’s Design for Food studio, helping companies solve their toughest problems and identify opportunities for growth. Her empathic approach enables clients to address people’s unmet desires and empowers them to tackle a wide variety of design and innovation challenges—from designing the next $100MM product to creating strategic development platforms. Lynda has collaborated with a range of clients, from large food companies such as ConAgra, Whitewave Foods, and The Hershey Company, to smaller start-ups and agents of change that are trying to reshape the future of food. She believes that design is a tool that can help us build a more sustainable food system while changing consumers’ behaviors for the better.
SUZANNE GIBBS HOWARD (HOST)
Suzanne, a longtime IDEO partner, led IDEO’s global insights capability, pioneering many of the techniques now at the forefront of how businesses understand human needs. Passionate about helping people bring these techniques to their work, Suzanne founded the IDEO U online learning platform and courses.