Tag Archives: Social media

March 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 326 (229) new people liked our Page, while 94 (57) people unliked our Page.
  • 1286 (2049) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 34072 (58721) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 84316 (104926) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Congratulations to Middlebury’s newly-admitted students! We look forward to meeting you. Reach: 10246, Engagement: 1130
  2. Jonathan Safran Foer to deliver Middlebury College commencement address Reach: 9897, Engagement: 800
  3. Panther Men Win Slalom Title, Boast Two All-American Reach: 7941, Engagement: 422
  4. Former Olympian and Midd skier Andrew Johnson to coach  Nordic team. Reach: 6881, Engagement: 419
  5. Middlebury’s growing MiddCORE program showed up in the Wall Street Journal today. Reach: 6339, Engagement: 325

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 85 (72) Shares, 6024 (3359) Clicks
  • Twitter: 41 (31) Shares, 722 (579) Clicks
  • Email: 33 (28) Shares, 278 (248) Clicks
  • LinkedIn: 14 (6) Shares, 1 (4) Clicks

Top Five Shared Pages

  1. Men’s Basketball Edges Ithaca To Earn Spot In Elite 8 Shares: 15, Clicks 272
  2. Middlebury College offers 1,750 students acceptance to the Class of 2017 Shares: 14, Clicks 1540
  3. Donahoe Named All-NESCAC – Silcoff Is Rookie Of The Year Shares: 13, Clicks 22
  4. Women’s Hockey Knocks Off Plattsburgh – Headed To NCAA Championship Game Shares: 11, Clicks 254
  5. Jonathan Safran Foer to deliver Middlebury College commencement address Shares: 9, Clicks 1151

Data Sets

February 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 229 (233) new people liked our Page, while 57 (52) people unliked our Page.
  • 2049 (801) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 58721 (20737) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 104926 (48283) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Middlebury students are confronting a formerly taboo subject — how much each of them pays to be at Midd. Check out this article in the Chronicle of Higher Education. Reach: 8101, Engagement: 1489
  2. Middlebury is the most “winter wonderful” campus according to BuzzFeed. (Beautiful pic by Midd staffer Adam Franco!) Reach: 713, Engagement: 1069
  3. This amazing short film by new Feb graduate Bianca Giaever ’12.5 might be the best eight minutes you’ll spend today. (It’s quickly gone viral and you’ll see why when you watch it.) Reach:7356, Engagement: 999
  4. Do you have fond memories of J-term? Tell us what J-term course you’d want to teach if you came back to Midd. some day. Reach: 5997, Engagement: 377
  5. Check out the Feb Cam video, shot today at the annual ski-down celebration for February graduates. Special thanks to Feb Hanna Howell for wearing the camera up and down the mountain. Reach: 5077, Engagement: 290

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 72 (51) Shares, 3359 (3332) Clicks
  • Twitter: 31 (43) Shares, 579 (425) Clicks
  • Email: 28 (39) Shares, 248 (1050) Clicks
  • LinkedIn: 6 (13) Shares, 4 (6) Clicks

Top Five Shared Pages

  1. Men’s Basketball Loses Triple-Overtime Thriller To Amherst Shares: 13, Clicks 8
  2. Carolyn Kuebler to become editor of the New England Review Shares: 12, Clicks 691
  3. Men’s Basketball To Host Curry In NCAA Tournament Game – Ticket Info. Shares: 8, Clicks 71
  4. Soccer Drafts Crown Point’s Dmitri Duval From Team IMPACT Shares: 7, Clicks 343
  5. Women’s DMR Team Breaks National Record Shares: 7, Clicks 295

Data Sets

January 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 233 (325) new people liked our Page, while 52 (62) people unliked our Page.
  • 801 (938) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
  • 20737 (28907) unique people saw one of the items shared in that way.
  • 48283 (52082) unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Board of trustees promotes seven members of Middlebury faculty. Reach: 6804, Engagement: 711
  2. “Dan Rather Reports” features the amazing story of Kenyan Middlebury student athlete Gilbert Kipkorir.  Reach: 5640, Engagement: 273
  3. Middlebury’s been recognized again for the excellence of its environmental studies program. Reach: 5167, Engagement: 632
  4. Middlebury College cross country skiers have stand-out performances at U.S. Nationals. Reach: 4811, Engagement: 255
  5. Former provost and longtime faculty member at Middlebury College will become the first woman president of Lafayette College. Reach: 4790, Engagement:351

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 51 (60) Shares, 3332 (1326) Clicks
  • Twitter: 43 (24) Shares, 425 (264) Clicks
  • Email: 39 (21) Shares, 1050 (130) Clicks
  • LinkedIn: 13 (11) Shares, 6 (20) Clicks

Top Five Shared Pages

  1. Panther Cross Country Athlete Featured On Dan Rather Reports 21 Shares, 646 Clicks
  2. MIL, Middlebury College launch Vermont World Language Initiative 11 Shares, 186 Clicks
  3. Middlebury Center for Social Entrepreneurship to host symposium Jan. 24-26 10 Shares, 69 Clicks
  4. Alison Byerly named president of Lafayette College 9 Shares, 362 Clicks
  5. Panel discussion on Jan. 22 will explore how endowment should be invested 9 Shares, 249 Clicks

Data Sets

December 2012 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 325 (272) new people liked our Page, while 62 (33) people unliked our Page.
  • 938 (756) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
  • 28907 (32097) unique people saw one of the items shared in that way.
  • 52082 (57243) unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Davis Family Library at Middlebury selected as one of the Top 10 college libraries! Reach: 8868, Engagement: 1156
  2. Read all about it: Panthers and Thoroughbreds take part in first-ever intercollegiate ‘roleo.’ Reach: 6166, Engagement: 247
  3. Sports Illustrated features Middlebury’s Kelly Brush Davisson ’08 as one of 10 ‘Athletes Who Care.’ Watch a WCAX interview with Kelly about this honor: http://www.wcax.com/video?clipId=8047568 Reach: 5886, Engagement: 238
  4. Mellon Foundation grant supports effort to connect liberal arts colleges and research universities, with a goal of increasing the number of faculty members from historically underrepresented backgrounds. Reach: 3976, Engagement: 172
  5. A Middlebury student from Arizona experiences New York while interning at Ars Nova, one of the city’s leading incubators for emerging artists. David Seamans’ internship was made possible with funding from the Middlebury Arts Council and the College’s Center for Education in Action. Reach: 3376, Engagement: 121

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athletics sections of the site.

Shares By Channel

  • Facebook: 60 (83) Shares, 1326 (2918) Clicks
  • Twitter: 24 (32) Shares, 264 (197) Clicks
  • Email: 21 (23) Shares, 130 (140) Clicks
  • LinkedIn: 11 (8) Shares, 20 (0) Clicks
  • Google+: 1 (0) Share, 1 (0) Click

Top Five Shared Pages

  1. Louis Bacon ’79 To Donate Historic Conservation Easement in Colorado 29 Shares, 0 Clicks
  2. Liberal arts colleges launch new strategy for diversifying faculty, partner with research universities 17 Shares, 169 Clicks
  3. Middlebury names Bill Burger vice president for communications 7 Shares, 185 Clicks
  4. Middlebury establishes program in India 6 Shares, 60 Clicks
  5. Men’s Hockey Thumps Tufts As Belisle Ties School Marks 5 Shares, 80 Clicks

Data Sets

November 2012 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. The Facebook Insights and ShareThis data are for the period November 1-30, 2012. The Twitter stats are for the period September 17 – December 17, 2012.

Facebook Insights

  • 272 new people liked our Page, while 33 people unliked our Page.
  • 756 unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.
  • 32097 unique people saw one of the items shared in that way.
  • 57243 unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Panther field hockey standout Lauren Greer has been named the Division III national player of the year for 2012. Reach: 5644, Engagement: 255
  2. Gardens, kitchens, and J-term classes inspire two recent Middlebury grads and one student to explore the business side of improving local eating options, and farmers’ bottom lines. Reach: 5548, Engagement: 252
  3. Middlebury College launches a new summer program for college students and recent grads, MiddCORE Immersion, on the campus of Sierra Nevada College, near Lake Tahoe. Reach: 5497, Engagement: 255
  4. What’s the spookiest, most obviously haunted location on the Middlebury College campus? Let us know what you think! Reach: 5467, Engagement: 641
  5. Research by Middlebury professor Anne Knowles is featured in Smithsonian Magazine. Reach: 5458, Engagement: 191

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athletics sections of the site. On November 1, we moved these buttons from the bottom of the news posting into the right hand sidebar in an attempt to increase their visibility. For comparison, we include the numbers from October, 2012 to see if this had any effect, though because we had a very high-profile story in October (the visit of the Dalai Lama), we may not be able to get meaningful information from this sample.

Shares By Channel, November

  • Facebook: 83 Shares, 2918 Clicks
  • Twitter: 32 Shares, 197 Clicks
  • Email: 23 Shares, 140 Clicks
  • LinkedIn: 8 Shares, 0 Clicks

Shares By Channel, October

  • Facebook: 142 Shares, 1999 Clicks
  • Email: 62 Shares, 476 Clicks
  • Twitter: 34 Shares, 151 Clicks
  • LinkedIn: 9 Shares, 2 Clicks
  • Google+: 2 Shares, 0 Clicks

Top Five Shared Pages

  1. Greer is National Player of the Year. Shares: 9, Clicks: 533
  2. Six Football Players Honored By The NESCAC – Foote Is Player Of The Year, Patricia Is Rookie Of The Year. Shares: 6, Clicks: 444
  3. Middlebury launches new summer leadership and innovation program at Sierra Nevada College. Shares: 11, Clicks 311
  4. Middlebury establishes program in India. Shares: 4, Clicks 244
  5. Middlebury History Online makes its debut. Shares: 1, Clicks 157

Twitter

Top five clicks.

  1. The Best College Libraries: Princeton Review List. 121 Clicks
  2. His Holiness the Dalai Lama Visits Middlebury College. 99 Clicks
  3. Middlebury student produces dining tray for those on crutches. 46 Clicks
  4. Top Producers of U.S. Fulbright Students by Type of Institution, 2012-13. 39 Clicks
  5. Parents: What Did You Learn in School Today?. 37 Clicks

Data Sets

MiddLIS on Facebook

It’s not a popularity contest, but…  We’re liked! Since we got ourselves on Facebook last spring, nearly 100 students, faculty, staff, organizations and colleagues have ‘liked’ our page. (More are always welcome! Find us at Middlebury College LIS.)

If you’ve ‘liked’ us all along, you’ve noticed that we’ve been posting a little more frequently lately. Our goal is to share pertinent news and tips, and the fall semester always brings lots of change. It’s helpful to hear from our readers, so please ‘like’ or ‘comment’ on posts that strike your fancy.

We’ve been asked by a few LIS staff members how to get info posted to the page. The easiest way is to send an email to our current social media community managers: Steve Bertolino, Jess Isler, and Carrie Macfarlane. They’ll either post the info right away, or decide whether/when to post later. (We have a calendar; as we mentioned last spring, we’re trying not to over-post!) Other liaisons know that they can add their suggestions to our calendar directly.

Introducing the Middlebury College LIS Facebook Page!

We invite you to visit the new LIS Facebook Page, and if you have a Facebook account, please “Like” the Page!:

For the past few weeks the Reference & Instruction workgroup has taken the lead on posting content to this Page. Today we write to invite Fans and feedback from all of LIS (and beyond), and explain how you may help us make this page a vibrant and vital part of our online presence.

Who is this for/What is going to appear on the Page?:

We hope to focus the Page primarily toward students, but we also think the content and information shared there will be of interest to Staff and Faculty. We received feedback from SLAC (Student LIS Advisory Committee) that content postings to the Page should not be too frequent.

How will things be added?/I’d like to share something!:

If you have content you’d like to have featured on the LIS Facebook Page,  get in touch with the social media community managers, Jess Isler and Joy Pile.

Please let us know if you have questions or feedback to share about the Page. Thanks! Oh, and “Liking” the Page counts as feedback, too!

Facebook Integration for Drupal

A few months ago, we added support for Meta Tags on Drupal nodes, which gave you access to add an optional description and list of keywords to news stories, profiles, or other content types on the site. This feature was mainly added because when you link to a page in Facebook their site will try to fetch a description for that link and, if you don’t supply one in the meta description field, it will guess. It’s not very good at guessing. Continue reading →