March 2013 Social Media Stats

The following stats refer to activity on the Middlebury College Facebook page, the Middlebury College Twitter account, and share buttons on the main Middlebury College website. For trend comparison, the previous month’s statistics are included in parentheses, where appropriate.

Facebook Insights

  • 326 (229) new people liked our Page, while 94 (57) people unliked our Page.
  • 1286 (2049) unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place. [Daily People Talking About This]
  • 34072 (58721) unique people saw one of the items shared in that way. [Daily Viral Reach]
  • 84316 (104926) unique people saw content associated with our Page. [Daily Total Reach]

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

  1. Congratulations to Middlebury’s newly-admitted students! We look forward to meeting you. Reach: 10246, Engagement: 1130
  2. Jonathan Safran Foer to deliver Middlebury College commencement address Reach: 9897, Engagement: 800
  3. Panther Men Win Slalom Title, Boast Two All-American Reach: 7941, Engagement: 422
  4. Former Olympian and Midd skier Andrew Johnson to coach  Nordic team. Reach: 6881, Engagement: 419
  5. Middlebury’s growing MiddCORE program showed up in the Wall Street Journal today. Reach: 6339, Engagement: 325


ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News RoomArtsSustainability, and Athleticssections of the site.

Shares By Channel

  • Facebook: 85 (72) Shares, 6024 (3359) Clicks
  • Twitter: 41 (31) Shares, 722 (579) Clicks
  • Email: 33 (28) Shares, 278 (248) Clicks
  • LinkedIn: 14 (6) Shares, 1 (4) Clicks

Top Five Shared Pages

  1. Men’s Basketball Edges Ithaca To Earn Spot In Elite 8 Shares: 15, Clicks 272
  2. Middlebury College offers 1,750 students acceptance to the Class of 2017 Shares: 14, Clicks 1540
  3. Donahoe Named All-NESCAC – Silcoff Is Rookie Of The Year Shares: 13, Clicks 22
  4. Women’s Hockey Knocks Off Plattsburgh – Headed To NCAA Championship Game Shares: 11, Clicks 254
  5. Jonathan Safran Foer to deliver Middlebury College commencement address Shares: 9, Clicks 1151

Data Sets

Leave a Reply

Your email address will not be published. Required fields are marked *