Speakers
- Beth Mansfield, PR Manager, Carl’s Jr. (@bethmansfield)
- Mike Prasad, Brand/New Media Director, Kogi BBQ (@mikeprasad)
- Stefanie Nelson, Marketing, Dell Outlet (@DellOutlet)
Measuring ROI
Tracking URLs (bit.ly) to track clickthroughs
Tracking RTs
If you talk about it, chances are other people will talk about it, too