CHAPTER 3 Designing Transmedia Narratives

Thus far, I have given an overview of what transmedia storytelling is and why it is important. In this next chapter, I propose some strategies and techniques for crafting a transmedia narrative around a television show. There are, of course, many ways to tell a transmedia story, but as of now, there has been no proven creative model. Though no one knows exactly how to effectively construct and sustain a transmedia narrative, I hope to provide some prescriptive ideas for how a television show might use transmedia to deepen the experience for hard-core fans without alienating traditional television viewers.

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