summary of the language

A good map helps people learn about space or helps people make decisions and act in space. Beyond aesthetic qualities, a map should function for an intended audience, purpose, environment and scale.

MAPS ARE FOR PEOPLE

DONE NOT DUE

OBJECT IN THE WORLD

SCALES OF THOUGHT

Through the careful selection, management, and creation of data, a mapmaker develops coherence in their presentation by thinking about what they could show versus what they should show.

SIMPLIFY THE WORLD

WET BORDERS

DETAIL OF SCALE

A map provides a spatial reference frame that helps people recognize both a region of the world and the inherent flaws of the map’s representation of it. Think about these patterns early in your workflow, especially when making a static paper map, because if you change your mind about them late in the workflow then you will likely lose a lot of work. 

PURPOSEFUL PROJECTIONS

VERTICAL CENTRAL MERIDIAN

GRATICULE REVEALS PROJECTION

FEATURE PROVIDES AXIS

MAP WINDOW

LEAKY CONTAINER

ENFORCE REFERENCE IMAGE

SUGGESTED NEIGHBOR

BORDER INDEX

A map layout includes not just a picture of a region but also some supporting elements, such as a title, scale, legend, sources, credits, etc. Think about the elements you will need to include on your map carefully (every map does not require a scale bar and north arrow!) You can begin to think about how you want to arrange these elements in the early stages of your workflow by sketching a mockup of your layout so that you can see different ways that the elements can work together before you have finished making the elements themselves.

WHAT’S THE POINT?

LITERATE LEGACY

WHICH WAY IS UP?

DEVIL IN THE DISTANCE

SEPARABLE PART

A map visually signals what is important and what is supportive to the audience. To do this well, you should try to develop a visual depth to your map, where some features appear at the top (or in the foreground) and other features appear in the background.

VISUAL HIERARCHY

SIMPLE PALETTE

SATURATION POPS

WEIGHING GREATNESS

TYPE TAXONOMY

CANDLE LIT CANVAS

NEON SIGN AT NIGHT

One of the most basic functions of a map is to help help people distinguish and associate locations. 

VISUAL ASSOCIATION

LEGIBLE ICONS

BUNDLED WIRES

LIGHT THROUGH THE KEYHOLE

MONOCHROME STOPLIGHT

Beyond recognizing different kinds of things, some maps aim to help people recognize the order of locations. This includes showing connections between locations (how one location is linked to another location). 

GOING TO

STOPS ON A LINE

FINDING JUNCTIONS

INDEX CONTOURS

A third thematic function of some maps concerns helping people recognize difference and similarities of quantities at locations. 

HYPSOMETRIC TINT

SLOPING LINES

BIGGER IS BIGGER

Maps meaningful represent the world with a language of signs. While developing these semantics, consider how symbols (things on the map) relate to referents (things in the world) and concepts (things in people’s head). The more intuitive you make your language, the less you will need to explain it to people. 

SYMBOL RESEMBLES REFERENT

LINES OF LANDSCAPE

LAYERING LAYERS

IMAGE OF THE CITY

A map uses reference features as supportive information to help the reader understand “where” things are. Consider how the appearance of reference features can distract the reader’s attention, making the features appear like stars when they should serve supporting roles. To avoid this, think about how you can make reference features legible but not loud. 

BORDERS IN BACKGROUND

LINES NOT FILLS

BLUE GRATICULE

TOPOS TRUMPS LOCATION

SIMPLIFY WITHOUT DISTORTION

CULMINATING EDGE

TEXTURE AS TONE

EUROPEAN STREETS

LABELS WTH MASKS

BETWEEN BUT NOT TOUCHING

For many specific kinds of features, consider how you can make representations realistic, by mimicking how the feature generally appears to people in their experiences of the world.

PICTORIAL REFERENTS

RIGHT-HANDED LEGACY

ON THE ROAD

WHERE ROADS MEET

TAPERED STREAMS

CASTING SHADOWS

ALPEN GLOW

A map helps people navigate, when it does not simply show where things are, but also aims aims to help people find ways to move from here to there.

SHOW BUILDING FACES

MESSY METAPHOR OF MAGNETISM

TIME AS DISTANCE

DISTANCE ALONG ROUTES

Some pictorial symbols on maps need verbal explanations. The spatial contiguity of text and pictorial symbols will influence how people read, associate, and remember these two kinds of signs. 

AREA LABELS FILL SHAPE

ACCORDING TO IMHOF

PUT LABELS ON MAP

DICTIONARY DEFINITIONS

TOBLER MEETS SULLIVAN