Tag Archives: Twitter

The Future of Twitter

Leave a reply

@steverubel, SVP/Director of Insight, Edelman Digital

Sites with no social interactivity component will soon be at a disadvantage.

Who should Twitter buy? Possible suggestions: FriendFeed, TweetDeck, Seesmic, Hootsuite/CoTweet, 37 Signals, Payment Solution, Bit.ly, Twittercounter. There is also the possibility of partnerships with NGOs, government, and social networks.

Twitter can/may make money on premium apps

There is NO threat to Twitter except

  1. Facebook (maybe) and
  2. Scaleability (probably not)

The only possible Twitter acquirers are Google and Microsoft. No one else.

Another important conclusion: Twitter as a sentiment engine.

Resource: awesome future of Twitter mindmap.

A Conversation With Twitter

Leave a reply

@anamitra, Project Management, Twitter

“The more commonplace it is to make a living from Twitter, the better it is for the platform.”

Engineering staff has been working through the night every weekend to fix stuff.
Dedicated to supporting the app community.

Twitter may soon have a paid version for businesses — accounts for individuals will still be free.

Twitter is like an onion: the more you peel, the more you find.

It Ate the Corporate Manual

Leave a reply

Speakers

  • Richard Brewer-Hay, Chief Blogger, eBay (@ESBAle)
  • Jeanette Gibson, Director of New Media, Cisco (@JeanetteG)
  • Brian Solis, Principal, FutureWorks (@briansolis)

Do you need a corporate Twitter policy/strategy manual? YES. This manual should help people gain a sense of how to interact with the Twitter community that you create. Outline when a question or issue should be directed to another department. Discuss best practices as far as what to tweet, when to tweet, engaging your followers, etc.

Right now, when it comes to social media, there’s more action and jumping right in than strategy.

Compare Twitter/social media to bartending: the trick is to get workers to be enthusiastic and stay unique.

Twitterville Tales

Leave a reply

@shelisrael, author of Twitterville

Twitterville is about the marketing efficiency of social media.

@Armon & Danielle
Crowded home
Asked ‘hood for help
Raised $6500 in just a few days
Used a formula developed by Beth Kanter
Establishes a sense of urgency

@StaceyMonk & Mama Lucy
Tanzania
Guest blog
Tweetsgiving

@CasperODJ China Quake
Skype folks
Szechwan
1st Wstrn rprt

@jkrums & Flight 1549
Just wants to get to NJ
iPhone, TwitPic and tweet
MSNBC in 20 mins
Braided journalism

Your Brand is a Person

Leave a reply

Speakers

Name recognition is a key factor (hence why Tweeps follow celebrities)
Sometimes, ghost writers may not be the most effective way to manage your Twitter account
MC Hammer on ghosting in Twitter: “If I’m suddenly accessible on Twitter, and it’s not me, that defeats the purpose.”

How do you deal with Twitter squatters?

Twitter to the Rescue!

Leave a reply

Speakers

  • Jeremy Pepper, PR Manager, Boingo Wireless (@jspepper)
  • Ed Terpening, VP of Social Media Marketing, Wells Fargo (@EdTerpening)
  • Frank Eliason, Director of Digital Care, Comcast (@comcastcares)

People don’t go to Twitter for customer service. Customer service goes to them via Twitter.

40% of twitterers say the way a brand utilizes twitter affects perception of brand.

Best tools for customer service on Twitter:

  • PeopleBrowsr
  • Radian6

TWTR Pitches

Leave a reply

@CoTweet
Giving out free invites for anyone who signs up for the beta version today. Excited to try this out for the @miis account!

@operationsmile
Non-profit running the campaign #140smiles as a case study for fundraising using Twitter. Check out 140smiles.com. Tweet that you are involved in the campaign and encourage your followers to become involved.

@Peoplebrowsr
Web-based Twitter client designed for community and brand managers and Twitter power users. The fundamental difference between PeopleBrowsr and other Twitter clients is that what you see on the screen is only the tip of the iceberg. You can search only people you are following, or only DMs, or only tweets from your followers.

@hootsuite
Web-based tabbed Twitter client that allows you to create groups. Supports RSS integration, builtin URL shortening, and rich stats.

@jobaba
On demand local business directory accessible via tweeting.

@tweetfunnel
A web-based app that lets multiple people (contributors & publishers) post from a single Twitter account.

Marketing at the Speed of Twitter

Leave a reply

Speakers

  • Porter Gale, VP of Marketing, Virgin American (@VirginAmerica)
  • Seth Greenburg, director, Online Advertising & Internet Media, Intuit (@turbotax)
  • Jeramie McPeek, VP of Interactive Services, Phoenix Suns (@PhoenixSuns)
  • Vicky Harres Akers, Director of Audience Development, PR Newswire (@prnewswire)

Use Twitter to put a face on a brand
Brands are on Twitter because their audience is already there
Consider where to find YOUR audience: are they on Facebook? Twitter?
Virgin America now has WiFi onboard, so you can tweet from 35,000 feet!
Cool use of Twitter: Virgin America passenger didn’t get meal, tweeted about it. Virgin saw it, messaged pilot, passenger served.
Guest service expectations are changing because Twitter is real-time (=fast!)
Channels are changing in order to manage these expectations

A Day in the Cloud Challenge

  • Virgin America will team up with Google to run an interactive scavenger hunt
  • June 24
  • For people who want to see how technology is changing their life
  • Can win air travel
  • #dayinthecloud

Takeaways

  • It’s easy to launch a blog or jump on other social media efforts — but WHY are you doing it?
  • Word of mouth marketing is the best kind of marketing you can get; Twitter IS word of mouth marketing>
  • Be authentic and active
  • Find your customers and fish where the fish are; find people interested in your brand and follow them

How Twitter Will Change Your Tomorrow

Leave a reply

@guykawasaki (Co-founder, Alltop)

  • “Not having a business model is the new business model.”
  • Spam is considered a delicacy in Hawaii
  • If you’re following someone on Twitter, it’s not spam if you decide you don’t like their tweets
  • Name 1 business and 1 non-profit with a breakthrough strategy on Twitter: Comcast (@comcastcares) and Mayo Clinic (@mayoclinic)
  • Will Facebook status updates or Google Wave pose competition to Twitter?