- Jeremy Pepper, PR Manager, Boingo Wireless (@jspepper)
- Ed Terpening, VP of Social Media Marketing, Wells Fargo (@EdTerpening)
- Frank Eliason, Director of Digital Care, Comcast (@comcastcares)
People don’t go to Twitter for customer service. Customer service goes to them via Twitter.
40% of twitterers say the way a brand utilizes twitter affects perception of brand.
Best tools for customer service on Twitter: