Week 6 Day 2 Discussion Question 3

Sandlin and her co-authors write: “From the beginning of the consumer revolution, shopping and consumption have been historically constructed as ‘female’ domains” (469).  Discuss one way in which the construction of men as producers and women as consumers has contributed to misogyny.

2 thoughts on “Week 6 Day 2 Discussion Question 3

  • March 28, 2022 at 2:24 pm
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    If men are considered producers and women are considered consumers, there is already a power structure put in place as the producers control what the consumers buy. I agree with what Dara wrote about how famous fashion designers choose what the beauty standards are for women. This concept is confusing by itself but it also speaks to other problems such as the wage gap and men being at the top of corporations. There are definitely advances and changes to the built in system but these problems are seen in every field of work besides simply fashion but most industries worldwide. I agree with that statement made because the producers in the world currently have too much power and the dominant figures are most-likely male.

  • March 28, 2022 at 11:10 am
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    The idea that men provide and women consume perpetuates the idea that women must rely on men, even in more frivolous areas of society like clothing and shopping. This is seen through the idea that men provide both the items that women want and the resources to get them, as many clothing designers are men (like Gucci, Versace, Tom Ford, etc), who set the standards of beauty and tell women what it is they desire. By women taking the consuming role, they are seen as following these examples and submitting. Since many women were unable to earn their own income until recently, if women wanted to buy anything they would have to rely on their husbands or fathers to give them this money, perpetuating the idea that men earn money and women spend it, since a man is allowed to be frivolous because it is money he earned.

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