1) What ideological discourses of masculinity and femininity do we see at work in these two screenings?

2) How would Adorno et al envision the impact of It and/or Mad Men on the audience? How would Fiske imagine potential audience experience of either or both of these screenings?

3) How would we read these two screenings? from a Mulvey-ian viewpoint? Can we see the male gaze at work in It? In Mad Men? Do either or both in any way complicate Mulvey’s argument?