Strategy and Marketing for Emerging Countries Program offered by the International Business School Americas in partnership with UNIP-Universidade Paulista.  This intensive 2 or 3-week program is designed for students and young professionals, with no restriction on field of study and no background of Portuguese language is required. The program is held in São Paulo,

International students can apply for Scholarship covering up to 70% of enrollment + tuition costs, being eligible second-year students and up or graduates.

The following program available:

January: 2 weeks

July or August: 3 weeks

1. Strategy & Marketing for Emerging Countries: this program is taught in English and is focused on the Emerging Countries context.

Contents

Contact classes

-Strategy & Competitiveness: basic concepts and BRICS countries context

-Strategic and Marketing aspects of conquering markets in low income countries

-Current Economic Scenario of Brazil and other emerging countries

-Industrial and Consumer Markets: key elements for understanding emerging countries

-Foreign Trade and Direct Investment

-Logistics and Structure

-Sustainable Development in emerging countries

48h

-Survival Portuguese and Business Etiquette (optional)

22h

-Guided visits to enterprises and organizations

8h

-Guided visit to the Port of Santos (optional)

4h

 For more information, costs, and applications, contact Boris Guedes at boris.guedes@ibs-sp.com.br no later than February 23, 2015.