MIIS@work

…almost everything you need to know to be part of the MIIS employee community.

Archive for category Media

Web Strategy Meeting 01.12.12

Jan 26

Posted by Rebecca Walters in Media, Web Strategy | Comments off

Project Updates

Mobile Website

  • MIIS seal now downloads on iPhones
  • Blogs icon now appears on all devices
  • “Upcoming Events” now removed from iPad

Events Calendar

We’ll be transitioning over the summer to Middlebury’s calendaring system. Preview our test calendar. Departments will submit their event info through a webform to be scheduled on the public facing calendar.

Campus Map Update

by Anja Mondragon

  • Progress with SketchUp
  • Project Timeline
  • How to Contribute

Online Video Content Report

by Eric Morrow

  • Demographics report
  • Traffic sources report

New Buttons?

Drupal Taxonomy Review

  • Learn more about our taxonomy terms and what they’re used to accomplish.
  • CBE stories vs. Summer Fellows stories

Monterey Institute LinkedIn subgroups gaining momentum

Jun 3

Posted by in Media, News | No Comments

The Monterey Institute LinkedIn group, which currently boasts nearly 2000 members, recently added 6 subgroups:

  1. International Development & Nonprofit Enterprise
  2. Language & Cross-Cultural Communications
  3. Environment, Sustainability, Energy & Green Industries
  4. Public Policy, Security, and Nuclear Nonproliferation
  5. Business Leaders, Social Entrepreneurs, and Start-Ups
  6. Education: Students & Educators

The goal of these subgroups is to engage students, alumni, faculty, and staff around topics that are more specifically tailored to their individual interests. The subgroups are designed to allow MIIS community members to share expertise, resources, and job leads.

Monterey Institute LinkedIn subgroups

Please join any subgroups that are related to your area(s) of interest/expertise and help populate the groups with valuable discussions and job posts. You can participate by:

  • » Spreading the word to your MIIS LinkedIn connections
  • » Sharing job and internship opportunities
  • » Making connections for potential projects and partnerships
  • » Leveraging the MIIS collective conscience & global network to support students and alumni during the job search

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MIIS Makes Mark in Media

Jan 25

Posted by Amy McGill in Achievements, Communications, Media, News | No Comments

Jason Warburg, Executive Director of Communications, offers this  update regarding our media presence over the last four months.  Between the September and mid-January, we:

* issued 21 news releases
* published 39 stories on our Web site news feed
* saw 57 articles published that mention the Institute and/or CNS.

The tally of 57 articles included  four separate appearances in the New York Times, two each in the Los Angeles Times and Foreign Policy magazine, and one each in the Washington Post, San Francisco Chronicle, Philadelphia Inquirer, Bloomberg News, and Congressional Quarterly Today.  Television and radio appearances included mentions on Fox News, CNBC, KCBS radio in San Francisco and KSBW 8 here in Monterey.  Institute faculty and staff interviewed for and quoted in these pieces included Leah Gowron, Renee Jourdenais, Fredric Kropp, Bill Potter, Moyara Ruehsen, Yuwei Shi, Nikolai Sokov, Sandy Spector, Jonathan Tucker and President Sunder Ramaswamy.

The most exciting development in this area is that, while we continue to push stories out, more and more of the articles tallied above are coming about as a result of the media contacting the Institute, rather than the other way around.  For example, a Reuters reporter called Jason ten days ago looking for a faculty expert who could comment on Google’s possible pullout from China.  GSIPM Dean Yuwei Shi spoke with the reporter and the resulting Reuters story was picked up globally, running in the New York Times, the Washington Post, Yahoo News, the UK Guardian, and the Economic Times of India, among others.  Continuing to increase media awareness of and interest in the Institute is one of our major goals for 2010.

Let’s dive in to Google Analytics!

Oct 28

Posted by in Media, Web Strategy Team | Comments off

The basics

Okay, so this video is 9 minutes long, but I promise you don’t have to watch all of it in order to get the gist. It’s super helpful if you’ve never looked at the Google Analytics dashboard before (or if you have ventured into Google Analytics but don’t know where to start!).

Dashboard: Settings: Google Analytics

Dashboard: Settings: Google Analytics

Cool, so how do I set up Google Analytics on my blog?

It’s easy to set up Google Analytics if your blog is hosted on Blogs @ MIIS.

First, you’ll need a Google Analytics account. If you already have a Google account, that will work just fine. Head on over to Google Analytics to get started.

You’ll need to create a new account for your blog in order to get a Google Analytics tracking code. It will look something like this: UA-XXXXX-2

From your blog’s dashboard, navigate to the Settings menu and select “Google Analytics”. Enter your tracking code into the box provided and click “Save Changes”.

Voila! You’re done. Note that it may take awhile for any data to show up in your Google Analytics account, but you’re on your way to analyzing your blog’s traffic!

Preparing for the New Media Buffet

Jun 12

Posted by in Media | Comments off

WordPress is extremely extensible due to the wide variety of plugins available

A few useful plugins:

  • Feed WordPress allows you to incorporate other articles into your own blog using RSS
  • WPTouch transforms your existing WordPress theme into a web-application experience when viewed from an iPhone, iPod touch or Android touch mobile device.
  • Daggone Sitemap Generator
  • Simple Tags
  • FAQ-Tastic
  • Theme Test Drive allows you to test out new themes without activating it and showing it to all of your blog visitors

Negotiating Culture Through Digital Stories

Jun 11

Posted by in Media | Comments off

Cultural Expectations and Experiences

Participants/facilitators bring to the process of digital storytelling their cultural expectations of authority and ownership.

  • Individual and collectivist approaches during production (and other cultural complexities)
  • Student voice and identity (as both an individual and a representative of their family/culture)
  • Being aware of issues in cross-cultural collaborations in story circles and peer review/feedback process

Imagined Audiences

Storytellers often imagine diverse audiences an anticipate responses to their stories involving diverse languages and cultures.

  • Multiple audiences and diverse purposes & use of languages
  • Participants as ambassadors for culture
  • Participants as individuals moving between two cultures and in borderlands
  • Cultural composition and readings of visual elements and soundscapes

Expectations of Power

Students’ and teachers’ educational expectations of curricular goals and student/teacher roles do not usually include sharing power.

  • Who controls the elements of the content and the process? What should be learned and who should be teaching?
  • Student-centeredness, creative production and the collaborative processes of storytelling in traditional classroom with various cultural expectations
  • Assessing and evaluating DS work (evaluating completion of process but not always the product’s content, evaluating 7 elements, using audience response)
  • How to structure in advance or decide in the moment when facilitators step in and drive

Stories Shown During Presentation

  • ESOL Intercultural Communication Classes
  • Somali Bantu Refugees’ Project Voice
  • The Charlestown Project
  • To view stories shown during the presentation, visit www.umbc.edu/stories

The Future of Twitter

May 31

Posted by in Media | Comments off

@steverubel, SVP/Director of Insight, Edelman Digital

Sites with no social interactivity component will soon be at a disadvantage.

Who should Twitter buy? Possible suggestions: FriendFeed, TweetDeck, Seesmic, Hootsuite/CoTweet, 37 Signals, Payment Solution, Bit.ly, Twittercounter. There is also the possibility of partnerships with NGOs, government, and social networks.

Twitter can/may make money on premium apps

There is NO threat to Twitter except

  1. Facebook (maybe) and
  2. Scaleability (probably not)

The only possible Twitter acquirers are Google and Microsoft. No one else.

Another important conclusion: Twitter as a sentiment engine.

Resource: awesome future of Twitter mindmap.