An article co-authored by Prof. Fredric Kropp has reached the milestone of being cited 100 times by other researchers:

Cho, Bongjin, Up Kwon, James W. Gentry, Sunkyu Jun, and Fredric Kropp (1999), “Cultural Values Reflected in Theme and Execution: A Comparative Study of U. S. and Korean TV Commercials,” Journal of Advertising, 4, 59-73.  (Recipient of Emerald Management Reviews Citation of Excellence for Research.)