As a continuation of today’s web strategy team meeting, I have discovered how to use Advanced Segments to customize your Google Analytics reports even further. This will help you apply certain features of Google Analytics (such as generating a map overlay) to a specific page or section of the site.

  1. In the left navigation within the Google Analytics dashboard, click “Advanced Segments”.
    Google Analytics: Advanced Segments

    Google Analytics: Advanced Segments

  2. Click “Create new custom segment”.
  3. Drag Content < Page Title into the green “Dimension or Metric” slot.

    4. Google Analytics: Content: Page Title

    Google Analytics: Content: Page Title

  4. Leave the condition as “Matches exactly” and select your Page Title from the Value dropdown menu. Name the segment appropriately and click “Create Segment”.

    Google Analytics: New Segment

    Google Analytics: New Segment

  5. Now you can use the Advanced Segments dropdown menu (top right of the screen as you navigate around the dashboard). Make sure to deselect “All Visits” and select the name of your custom segment before clicking “Apply”.

    Google Analytics: Using a custom segment

    Google Analytics: Using a custom segment

Additional resources

If you’re hungry to learn more about Google Analytics, I found the googleanalytics YouTube channel very useful. Google also has a Google Analytics blog; the “Beginner Topics” category is a great place to start!