Next week, Kristen Byers and Rob Horgan will be attending a two-day intensive workshop on social media and non-profits sponsored by the Non-profit Technology Network in San Francisco. TLC and Recruiting have generously provided the funding for this. The conference requires that two people from an organization attend: one broader marketing staff member and one person in charge of technical implementation.

They will be keeping a blog to record their participation and implementation of a media project.

The goal of the conference is to provide participating teams with an understanding of how to craft a social media strategy and to experiment with tactical approaches. Thanks to some advice and input from Caroline Mansi, Lynn McDonald, and Bob Cole, Rob and Kristen have decided to explore the merits of using Twitter for promotion, recruitment, marketing and information sharing at MIIS. Kristen has extensive experience in new media projects and is a regular user of Twitter. Rob recently created a Twitter account for the Recruiting Department: http://www.twitter.com/miis

The workshop aims to help participants plan and effectively integrate their media project (in this case, Twitter) into their organization’s overall web communications. They hope to return to campus with some ideas for implementation.