Creative Communication Workshop

Communication – the human connection – is the key to personal and career success. – Paul J. Meyer

Join us for a workshop that takes a fun approach to the critical skill of communication. We are excited to welcome Tritia Moneypenny, a team development consultant, as our workshop facilitator. She will be bringing a variety of hands-on activities that will help participants think about communication from a range of perspectives. The workshop will be a chance to connect with others from across the MIIS community and enjoy the beautiful outdoors in Friendly Plaza.

Thursday, October 29th, 1:00-2:00pm, Outside in Friendly Plaza (in front of Colton Hall)

There are limited spaces, so please use the sign up list below to secure your spot!

Current Sign-up Sheets

Title Date Open Spots  
Creative Communication Workshop October 29, 2015 15

Summer Undergraduate Nonproliferation Program Brings 11 Outstanding Students to Monterey

CNS undergrad interns 2015

Summer undergraduate nonproliferation interns with Program Manager Masako Toki (far right) and Visiting Lecturer Tariq Rauf (center, in back).

The bustling campus of the Middlebury Institute of International Studies at Monterey may quiet down a bit during the summer, but it remains full of energy and opportunity for students eager to learn. One such opportunity is offered by the Institute’s James Martin Center for Nonproliferation Studies (CNS), which furthers its mission—to combat the spread of weapons of mass destruction by educating the next generation of nonproliferation experts—with a unique summer internship opportunity for undergraduate students.

This summer, CNS welcomed a very promising group including nine undergraduate interns and two Davis United World College (UWC) fellows to the center’s Summer Undergraduate Nonproliferation Program. All were selected through a very competitive application process. The interns are from Middlebury College, Brown University, Colby College, Emory University, Duke University, University of California Davis, University of Georgia, University of Saint Andrews in Scotland, and Dublin City University in Ireland, while the two Davis UWC fellows are from Cornell University and Agnes Scott College. 

The summer undergraduate nonproliferation program combines on-the-job training with a comprehensive nonproliferation lecture series. Participants conduct research on issues related to the spread and control of weapons of mass destruction (WMD), including nuclear, chemical and biological weapons, and on regional security issues in the former Soviet Union, Eurasia, East Asia, South Asia, and the Middle East. In addition to working on ongoing projects at CNS, students develop their own research projects under the guidance of senior Institute faculty and CNS staff.

The center started the summer undergraduate internship program in 1997, and the Davis UWC Fellowship in Nonproliferation Studies was established in 2006. From the inception of each program, interns and Davis UWC fellows have come from a wide variety of majors, including biology, international relations, East Asian studies, nuclear engineering, mathematics, political science, peace studies, computer science, and geology, and from a diverse group of colleges and universities throughout the U.S. The program also sometimes accepts highly qualified international students.

This year, CNS again welcomed Dr. Tariq Rauf, a former high-ranking official at the International Atomic Energy Agency with extensive experience in the nonproliferation and disarmament field, as a special lecturer in the program. His lecture series thoroughly covers international nonproliferation and disarmament regimes, and the challenges facing them. The duration of the internship and fellowship is two to three months between early June and late August.

This year’s internship program is funded by the John D. and Catherine T. MacArthur Foundation and Tom and Sarah Pattison Fund. The Davis UWC Fellowship Program is funded by the Kathryn Davis Fellows for Peace. The Summer Undergraduate Nonproliferation Program complements the Institute’s Master of Arts in Nonproliferation and Terrorism Studies program for graduate students.

Participants in Summer English Programs at MIIS Have Ambitious Plans

ESL 2015

Students in the ESL program enjoyed a pizza party in the Holland Center Courtyard on June 19.

As the downtown Monterey campus of the Middlebury Institute fills with summer students eagerly conversing in one of the five foreign languages offered through the Summer Intensive Language Program (SILP), they are joined by an equally ambitious group of students here to master their English through the Institute’s Intensive English Programs (ESL). This summer we welcomed a total of 40 students from 16 countries who are participating in two programs, Intensive English and English Preparation for Graduate Studies.

The 29 students in the eight-week Intensive English Program range widely in age and background and hail from Azerbaijan and Guatemala, Vietnam and Spain, Qatar and Brazil, among other countries. They all have specific personal, professional, or academic goals related to improving their English language competency. For example, eight students are part of the Brazil Scientific Mobility Program (BSMP), who are working on their English skills to prepare for a semester of study in one of the STEM fields in the United States.

Eleven students from six countries are enrolled in the English Preparation for Graduate Studies. The program is designed to introduce students to the academic culture of the United States and the Institute, while offering them the opportunity to improve their skills in English, especially in research, writing, and presentations. Many of these students will stay in Monterey and matriculate into one of the Institute’s graduate programs in the fall.

Building a Campaign URL

What is a Campaign URL?

A campaign URL (also referred to as tracking URLs and UTM parameters) is a web address (ie. www.miis.edu) that has been modified to include additional tracking components. These components appear as an additional string of text at the end of your URL that look something like this:

?utm_source=source&utm_medium=medium&utm_campaign=name

These components send specific information to Google Analytics when that URL is clicked or used.

Why use a Campaign URL?

A campaign URL can help you identify where traffic to a particular page or website originated. For example, if you plan to share a link on Facebook, Twitter, and email, you can create a specific campaign URL for each of these three platforms. You can then track users that clicked the link from each location and compare the link’s success on each platform through Google Analytics.

For a campaign URL to be useful, you will need to have Google Analytics activated for your page.

How to Build a Campaign URL

To start you will need to identify a word or words for each of the following components. These will appear in your URL and become the words you see in your Google Analytics campaign reports. Categories with more than one word will be clearer if separated by a dash or an underscore (ie. social-media, social_media).

There are three required components:

Screen Shot 2015-06-26 at 11.33.01 AM

  • Campaign Source: This is the source of your traffic. Examples: facebook, twitter, partner_website (be specific), email_campaign, publication
  • Campaign Medium: This is the medium through which the URL will be shared. Examples: email, facebook_ad, banner, print
  • Campaign Name: This will appear in your Google Analytics reports. It should be a unique name that identifies your campaign. Example: september_newsletter_2015, facebook_ad_2014

There are also two optional components that are slightly more advanced:

  • Campaign Content: This term can be used to differentiate identical links within the same ad or split up A/B testing with similar content.
  • Campaign Term: This term is used for paid search keywords.

Once you have identified the terms you want to use, you can plug them in to a URL builder like the form found here:

https://support.google.com/analytics/answer/1033867#url_builder_form

Using the Campaign URL

The resulting URL will be fairly long, so you will either want to create a short link or hide the link behind a hyperlinked photo or text. Be sure to only use your campaign URL for the specific advertisement or location for which it was created. Using the same campaign URL across multiple advertisements or locations will make it difficult to discern which was most effective.

Screen Shot 2015-06-26 at 11.10.30 AMTracking Results in Google Analytics

Once you begin using your campaign URL it may take a few days for results to appear in Google Analytics. To track your campaign progress in Google Analytics, navigate to . You will see your campaigns listed using the Campaign Name you selected for your URL. Click the campaign name to view the specific analytics associated with the campaign you created.

 

 

Questions? Contact Melissa Jennings, melissaj@miis.edumelissa

Summer Lunchin’

We love digital learning, but sometimes you just need to eat lunch! Bring your lunch and join us at the Holland Center on Wednesdays at 1:00pm. When the weather is nice we will be sitting outside on the patio, otherwise we will be inside at the tables. Come meet new people, discuss your summer adventures, and enjoy the beautiful outdoors. Open to faculty, staff, students, and friends!

Look for the bright blue sign!

Blogging for Summer Adventures

Wednesday, May 13th, 12:00-1:00pm in the Design Space

Join us this Wednesday to get your blog set up for summer! We will help you create a blog, pick a theme, and share tips and tricks for how you can bring your audience along with you on your summer adventures. Whether you plan to blog for personal or professional reasons, we can make sure you are set to hit the ground running once summer starts!

 

 

Google Analytics Glossary

How Visitors Find Your Website

Traffic Sources: Direct vs. Referral
Traffic sources show you how users got to your site, and in Google Analytics are split into direct and referral traffic.

Direct Traffic is made up of visitors that type a URL directly into the address bar, select an auto-complete option when typing the URL, or click on a bookmark to get to your site

Referral Traffic is when a user has landed on your site by clicking on a link from somewhere else; this could be another site, a social media profile, or a search engine.

Organic Search shows the users who came to your site by clicking on the organic links on the search engine results page.

Paid Search show the users who arrived at your page through clicking paid or “sponsored” content on the search engine results page.

Keyword: The word or phrase a user entered into the search box that led them to click on one of your links.

Landing Page: The page your user begins their visit to your site on; quite simply, how they ‘land’ on your site.

How Visitors Interact with Your Website

Visitor: Visitors are defined by a unique ID – this ID is usually stored in a visitor’s cookies. Google Analytics cannot accurately track users who delete their cookies, use multiple browsers, or share their computer.

Unique Visitor: When a user visits your site for the first time, a new visit and unique visitor are both recorded. If the same user returns to the site after their initial visit, only a visit is added.

New Visitor: A visitor without an existing Google Analytics ID (usually stored in a visitor’s cookies) when they start a session on your site. If a visitor deletes their cookies and comes back to the site, the visitor will be counted as a new visitor.

Returning Visitor: A visitor with existing Google Analytics ID from a previous visit.

Visit vs. Session: ‘Visits’ and ‘Sessions’ have the same meaning in Google Analytics. There may be a specific context in which one term is used over the other, but they are broadly interchangeable.

Session: A session is a group of interactions that take place on your website within a given time frame. For example a single visit can contain multiple pageviews, events, and interactions. A single user can have multiple sessions. A visit ends after the visitor closes their browser, clears their cookies, is inactive for 30 minutes, or at midnight. When a session ends, a user can create a new session.

Pageviews: A pageview is recorded every time a page is viewed. When a visitor opens a page in their browser, hits the back button, or hits refresh, a pageview is recorded. Users can trigger multiple pageviews of the same page in a single session.

Unique Pageviews: Unique pageviews represent the number of visitors to a page, rather than the number of visits to that page. Whether a visitor views the page once during their visit or multiple times, the number of unique pageviews will be recorded as just one.

How Visitors Leave Your Website

Bounce Rate: The percentage of visits in which a user left your site from the same page they landed on, without visiting or interacting with other pages (single-page visits).

Exit Rate: The percentage of pageviews for which this was the last page of the visit. This percentage includes both single- and multiple-page visits (visits included in the bounce rate are also included in the exit rate).

Bounce Rate vs. Exit Rate:
Visit 1: Page B > Page A
Visit 2: Page B > Exit
Visit 3: Page A > Page B

Bounce Rate:
Page A: 0%
Page B: 33%

Exit Rate:
Page A: 50%
Page B: 66%

Visit Duration: Every time you visit a web page your browser records a timestamp. Visit Duration is calculated based on the timestamp difference between the first and final pageviews that occurred during a visit.

Average Visit Duration: The amount of time that the average visitor spends on your site.

Resources

Need help with Google Analytics? Make an Appointment at the DLC!