Content

• Keywords incorporated, but appropriately spaced
• When applicable, full program title included in content
• Full names referenced before acronym use
• Link to program requirements included on program pages
• Location specified when appropriate
• Carousel items removed where possible to speed page loading

Hyperlinks

• Keywords used in hyperlinked text rather than “click here”
• Keywords used in hyperlink title (Insert/Edit Link > Title)
• Links are active/updated if necessary
• Links do not use shortened links (go links) or include .index

Photos

• Keywords used in captions
• Alt tags are 125 characters or less
• Title is logical with keywords included
• Original image size is as small as possible to speed page loading
• “Image” or “Picture” included in the description if appropriate

Tags and Formatting

• Meta Tags > Description includes keywords in brief summary of 150-200 characters. This text may appear as the summary text in a Google search, and should be written as an enticing preview to the page.
• Keywords included in H1 & H2 headings where possible
• Text styling (bold, italics, etc.) used for keywords where appropriate

Questions? Contact the web team: Melissa Jennings, melissaj@miis.edu, Evelyn Helminen, ehelminen@miis.edu.