Tag Archives: Sales and Marketing

Future Now Leadership Talk with Paul Butler, Chief Operating Officer of Sparks and Honey – Thursday, October 8

Join Future Now for a let’s get real conversation with one of today’s top leaders in media and market research.

Paul Butler is the COO of Sparks & Honey, a cultural consultancy in the Omnicom portfolio.  Sparks & Honey uses cultural intelligence, data sciences and social sciences to develop business transformation and future scenarios for clients across a range of industries including technology, media/entertainment, CPG, beauty, fashion, government. 

Paul was previously the General Manager of Aspire, the network launched by Magic Johnson Enterprises, where he oversaw strategy, production, programming, and operations.  He has held business development and business affairs roles at UPTV, Razor & Tie, VH1, and Queen Latifah’s Flavor Unit Entertainment. Paul earned his BA in African American / Black Studies and Political Science from the University of Rochester and J.D. from the Harvard Law School.

Post your questions to Paul here and they’ll do their best to cover them in the talk.

Register here!
Password:  FN2020

NPR Revs Up Podcast Offerings for Brands

As podcast listening booms, industry leader NPR is strengthening its position by focusing on diversity of programming, including new genres and fresh shows. As the medium attracts listeners across age groups and races, NPR offers something for almost any listener, from news to music, culture, race, history and more, and can connect brands looking to reach these engaged, receptive audiences.

“The two biggest challenges facing everyone in the media industry today are the changing ways people consume media and how audiences are getting more diverse,” Michael Smith, NPR’s chief marketing officer, said as part of the organization’s Upfront presentation at the IAB’s virtual 2020 Podcast Upfront. “We’re all about meeting people where they are and with content for who they are.” Click here to read the complete article.