Tag Archives: Digital/Social Media

One on One Interview with Greg Revelle, CMO of Kohl’s

Greg Revelle is CMO at Kohl’s, a major U.S. retailer with 1,100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition, in partnership with WARC and Cannes Lions. He spoke to the ANA and WARC about the company’s COVID-19 media mix, adapting creative production to map to quickening changes in consumer trends, and other issues during this unusual time. Click here to download the report.

Digital Marketing 101 – Wednesday, 6/24 @ 12pm EST

Interested in building your digital marketing skills?  Join James Watson, Ecommerce Category Lead at Unilever to learn about building a brand on Instagram.  James will identify ways to engage with consumers through organic posts and stories, paid advertisements, and eCommerce on the Instagram platform, as a way to successfully build a brand. Click here to register for the event!

Career Conversation and an Arts Discussion with Elizabeth Warfel ’19 – Thursday, June 4

Please join us for a Career Conversation and an Arts Industry Reading Discussion with Elizabeth Warfel ’19. Elizabeth will discuss her on-campus experiences and summer internships related to the Arts and will share advice on how to get started in the industry.

Based on Elizabeth’s recommendation, we will also discuss two articles titled “With Galleries Closed, a Moment for Net Artists to Shine” by Andrew Dickson and “The First AI- Generated Portrait Ever Sold at Auction Shatters Expectations, Fetching $432,500 – 43 Times Its Estimate” by Eileen Kinsella. This is a great opportunity to meet an alum working in the Arts and learn about the current trends in the industry!

Elizabeth Warfel graduated from Middlebury in 2019 with a double major in Art History and French, and significant coursework in Studio Art. After graduating she interned at Christie’s NYC in the Estates, Appraisals, and Valuations Department and then the Impressionist and Modern Art Department. Since then she has been working for the Contemporary and Digital Art Fair (CADAF) doing their marketing and social media.

Click here to RSVP in Handshake!

Do you want to learn more about Advertising and Marketing?

Welcome to the ANA Community Access portal! To help all brands and businesses manage the impact of the COVID-19 crisis, they have unlocked many of their exclusive members-only resources for anyone in our marketing community to access. The resources you will find on this page, available through June 5, include numerous pieces of content: insights, in-depth articles, brand case studies, virtual training programs, on-demand webinars, and much more.

There are no restrictions to the content on this page, and there is no cost to access it. It’s their way of investing in the power of the entire global marketing community to help keep the industry moving forward. ANA hopes you find these resources beneficial in these challenging times.

Click here to create your account now!

Advertising Educational Foundation (AEF)

MADE launches its first live web series in 2020! Learn from some of the brightest minds in the industry as they answer questions like: how do consumers really make decisions? what will the future of marketing look like? and how can I do good in the world through advertising?

Throughout the summer they will be featuring special “Career Conversations” for advice on how to survive and thrive through these tough times, and AMA sessions with CMOs and agency leaders.

Click here to learn about upcoming webinars!

Time4Coffee Podcast

Time4Coffee is a social enterprise — the centerpiece of which is a podcast — dedicated to helping college students, grad students and young professionals still looking for the right job in the right career, navigate a rapidly changing global job marketplace. 

As the Time4Coffee name implies, these in-depth ‘caffeinated career conversations’ and related blog posts, explore many of the same topics covered when people meet, in person, over a cup of coffee to ask for career advice. However, without personal connections and geographic proximity, most young people wouldn’t have entrée to meet these professionals in person. Therefore, Time4Coffee’s mission is to level the playing field so that no matter who you know (or don’t know) and no matter where you live, you can still have access to the same amazing career advice 24/7 just by pressing play.

Time4Coffee also aims to leverage social media platforms like Facebook Live, YouTube, LinkedIn and Instagram to generate meaningful engagement between young people and professionals, from the entry-level up to the C-suite, around the country and the world.

Click here to hear first-hand career insights about Architecture, Design, Authors, Writers, Publishing, Advertising, Marketing, PR, Journalism, Media, Sports, Arts, Film, and more!

LinkedIn Student Profile Tips and LinkedIn Learning suggestions

As you may know, LinkedIn gives you the keys to controlling your professional online identity.  Click here to learn more on how to develop a great student profile!

In addition, I would like to hear from Midd students the LinkedIn Learning courses you have completed, and why you would recommend them to your peers. I will compile a list and share with all students via my blog in a few weeks. Therefore, please e-mail agomez@middlebury.edu your course suggestions. Thank you for sharing your knowledge!