Tag Archives: Digital/Social Media

Koby Altman ’04 – General Manager of the Cleveland Cavaliers

This futureforward segment features Koby Altman general manager of the Cleveland Cavaliers. The 2016 NBA champions. Koby is a 2004 graduate of Middlebury College and an Alumni Trustee of the College. He is also on the National Board of Directors of the Posse Foundation, which identifies recruits and trains individuals with extraordinary leadership potential, providing full tuition leadership scholarship from Posse partner colleges and universities, including Middlebury. Koby is joining us to give us his vantage point on how the pandemic environment has affected his work, what the future outlook is for the sports entertainment field and what action steps current students may want to consider to position themselves to enter this field in the future.

Click here to access the interview and additional resources to gain insight about the sports entertainment field.

Entertainment Industry Voices— KS and R: Appetite for social grows as video becomes main course

What is social video and why should you care? It’s the video clips your friends and family share on Facebook, the funny prank reel you watched on repeat on YouTube and the newest dance challenge you tried to master on TikTok. These videos have become an increasingly important part of the fabric of entertainment. For some, this content represents an opportunity to reinvent what entertainment means for consumers with companies like Facebook spending over a billion dollars a year on content. The very DNA of social networks have become intertwined with video. Of the three or more hours a day consumers spend on social media, more than half of that time is spent watching videos on these platforms from news and talk shows to music videos and makeup tutorials. Click here to read the complete article co-authored by Midd alum George Chan ’05.

The Pandemic Is Redefining the Customer Experience

Even before the coronavirus pandemic upended business as usual, the use of automation for data analysis had been on the upswing, jumping to 64 percent among large B2B brands and organizations, according to Adobe’s 2020 Digital Trends report. That’s compared to 55 percent in 2018.

The report, which took the pulse of 12,740 marketers, agencies, and marketing technology vendors, also found that companies that enhanced their customer experience processes via artificial intelligence and data analysis were three times more likely than their peers to have significantly exceeded their top business goals. Click here to read the complete article.

Turning this Moment into a Movement – The Marketing Mandate for Growth and Good

On Thursday, June 25, 2020, as part of Cannes LIONS Live, leaders of the world’s top brands met in private to agree on clear and decisive mandates that they will implement to transform the global community of chief marketers into an unparalleled force for good – and growth. The result is an industry-wide call-to-action. Click here to download the report.

The New Formula Fueling Modern Marketing – Why EQ, AI, and creativity are the most crucial factors in the new era of marketing

Consider this: Before any digital marketing content is consumed, a reader must first emerge on the other end of a complex passage of decision-making moments characterized by keystrokes and clicks. It’s no simple process amid an ocean of options and limited time. Click here to read the complete article.

One on One Interview with Greg Revelle, CMO of Kohl’s

Greg Revelle is CMO at Kohl’s, a major U.S. retailer with 1,100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition, in partnership with WARC and Cannes Lions. He spoke to the ANA and WARC about the company’s COVID-19 media mix, adapting creative production to map to quickening changes in consumer trends, and other issues during this unusual time. Click here to download the report.