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Scott Ellington

Introduction, paragraph 1

Season2 Episode16. The Hanso Foundation ad violates or subverts one of the most familiar viewer protocols of fictive television narrative. This advertisment isn’t the inevitable, time-honored break from immersion in the storyworld of content, but a triggering hyperlink to audience participatory action; a kind of double negative precedented in ads for “the home game” of GE College Bowl, Jeopardy, The Jack LaLanne Show exercise regimen…but subtly different in that it facilitates personal investment by the viewer on a massive scale, creating a more-connected web of significantly-invested viewers, and not just isolated pockets of home-game-players.

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Posted November 9, 2009  2:40 pm