….What is it?  I just read these two articles:

http://adage.com/digiconf10/article?article_id=143301

http://online.wsj.com/article/SB10001424052702303695604575181163126094200.html

I understand that they are finally going to try to turn a profit, but I’m unsure about their approach to advertising.  It seems like they are trying to catch up to Google as a search engine.  What will a sponsored tweet look like?  Will people start searching twitter more now?  How will the “Resonance Score” referred to in the WSJ article affect advertising in other venues?

Does anyone have an opinion on this?  I don’t yet….