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I recently saw news that they are making a sequel to Clash of the Titans, which was recently released. I don’t know if anyone else saw it, but it was horrible. I usually find mythology movies really interesting story-wise, but this movie was ridiculously bad because basically it had no plot, or character development for that matter. So when I saw that they were making a sequel I couldn’t help but wonder: huh?
Well apparently, the movie ended up grossing $300 million world-wide, and not because it was a good movie, but because it was in 3D and people went to see it for the effects. In fact the release date for the film was delayed so that it could be converted in 3D and so that the theater could charge movie goers the additional $5. In class we discussed the 3D phenomenon and whether or not it was a fad or something that was here to stay. In my opinion this example shows that 3D movies are here to stay: at least for now. The studios have discovered a wonderful gimmick that causes audiences to flock to the movies, even the bad ones. The best thing is that this gimmick also allows the studios to make even more money because they can charge more for these 3D movies, even if they are quickly and shoddily made. The fact of the matter is that those that call the shots only care about one thing: box office performance. Since 3D movies are still proving to perform financially for the studios, they will continue to make them until audiences stop lining up to consume them.

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