Is CSR a unicorn, or a horse with a shell glued to its forehead? Is it a mythical beast that can only be seen by virgins and saves communities from the poverty pollution and problems they face – sometimes also caused by business? Or is CSR a way to dress up an old nag – business – and make everyone believe in the magic, when you just whitewashed horsemeat?
I don’t believe CSR is anything more than a case of the emperor’s new clothes – or a wolf in sheep’s clothing. That’s not just because of the over-abundance of ‘sustainability’ and ‘stakeholder-driven’ acronyms and slick new-speak. CSR is in direct conflict with the sole objective of a corporation – generating profits for owners. Companies are actually money-mercenaries – they are sworn to generate profit. Aside from that, corps can do whatever they want. But what if they want to do something that would make – gasp – less money?! That could actually end in a lawsuit with stockholders. Continue reading