While watching March Madness on TV, there are a million commercials that say something about American culture and what we “consume” and buy into. Everything from energy drink ads to airline commercials, we are a fast and busy culture. But really… how fast and busy do we need to be? AT&T is now advertising that they are the only carrier that allows you to “talk and download from the web at the same time” on you phone. For some serious people who don’t even have a spare minute in the work day I guess it might be a nice feature but really… how many of us need to be able to stream videos and talk on the phone at the same time? Are our attention spans evens even capable of multi tasking and taking in either if we had a friend on the phone and were streaming a basketball game at the same time? The ad shows three friends on the phone, two are watching a basketball game and one is stuck in traffic in a taxi. They put him in a taxi in traffic to show his network as being slow and “stuck”. They are all talking about the game and then say “Hey ____ did you see that shot?”, he of course answers no and looks like the loser. Phone companies are really doing whatever they can to one up each other and this is a prime example. And knowing AT&T, it’s probably an extra $25.00 per month for that capability. What is the use for this and do we really need it or does everybody just want to have the phone that can do the most possible and the most simultaneously? I mean what’s next… an IMAX screen and a 3D keypad?