Who: Ulrike Irmler, Microsoft

When: Monday, April 5, 2010 from 2-4pm

Where: Irvine Auditorium, MIIS

Microsoft Windows covers a breadth of audiences from consumer, to IT professionals to developers. With more than 1 billion customers worldwide and 100 target languages, translation and localization activities span from user interface localization to digital marketing, developer kits, licensing agreements, and many other text and domain types.

Ulrike Irmler, who manages Window’s localization team,  will give an overview of the Windows business by presenting several end-to-end localization scenarios (user interface, web content, developer and consumer). She will focus on market-strategy, translation challenges, standards and linguistic quality. Ulrike will also discuss the latest translation paradigms such as machine translation and crowd sourcing in the context of large-scale enterprise localization.