WEEK 2:
I reflected on the ways we had been sourcing which was mostly reaching out to entrepreneurs that had previously participated in Innovative entrepreneurial competitions that had taken place in Nairobi and following up on those GrowthAfrica had earlier contacted.
I came up with some additional ideas that I thought might help us increase the rate of application in order to meet our target of recruiting at least 40 entrepreneurs for the program. First, I contacted Universities in Nairobi informing them about our program and requested that they inform their students about the Vilcap program. I designed Posters to put up on University campuses and public places and researched about the cost of placing advertisement in the daily newspaper. I quickly realized that my suggestion to pursue advertisement was not really welcomed by the GrowthAfrica team. I was surprised to later find out that the reason for the reluctance was that there had not been any budget set aside for this purpose.
We decided to focus on facilitating three more information sessions, advertising via social media(Facebook, Tweeter and LinkedIn). By the end of the second week the attendance had increased to over 72 participants. All along, the GrowthAfrica team laid emphasis on the fact that most entrepreneurs will turn in their applications on or a day before the application deadline. I was still quite skeptical and kept pushing for advertisement in order to get the word out to a wider audience. But to my total surprise applications started flowing in a day before the deadline and all up until midnight of the deadline. We not only met our target of 40 applicants we exceeded it! We have received 61 applications and we are still counting.
WEEK 1
After the intense two weeks Frontier Market Scout training in Monterey, I set out on my field trip and arrived safely in Kenya only to realize that my bags didn’t arrive with me. I was fortunate to have a few clothes in my hand luggage, which I tried to manage until my bags eventually arrived three days later.
I went straight into sourcing for entrepreneurs for the Village Capital Program since that was the core of my assignment. Before I go further here is a quick introduction about GrowthAfica, the partner organization I work with here in Nairobi. The organization was founded in 2002 and it has 6 major entities. The growthhub, where I work is the 6th newest entity that was opened about three weeks ago. It is an incubator and accelerator for start-ups and early stage enterprises.
Picture 1: Information Session @ The Growthhub.
Picture 2: Information Session @ the ihub
My team comprised of Patricia and Johnni- co-founders of GrowthAfrica, Grace- the Programs Coordinator, Jonathan-Fellow Frontier Market Scout and I. In the first week we organized 4 information sessions at the newly opened Growthhub and at the ihub, another incubation center.
At the end of the first week, we had been able to source for 57 entrepreneurs to attend the sessions. I was quite impressed about our success of getting this amount of participants in a week but the fact that we had only received 7 applications made everyone on the team so uncomfortable and we all departed for the weekend with the thought of devising more effective ways of getting more people to apply.