[:en]As this energy company is pushing forward its globalization strategy, one of the business problems it faces is internal inefficiencies and inconsistent messaging and quality caused by high volumes of new and legacy content which need localization.
Based on the LMM model, the client was in stage 3 which is managed LMM before the implementation. The client already recognized the common problems driving centralization, for example , in need of multilingual training materials, internal inefficiencies. Therefore it has a lot of its focus on driving consistency. It also had an internal localization teams already had corporation with many LSPs.
Then after the implementation, the client moved itself to stage 4 which is optimized model in the LMM. For example, working with Welocalize, the client put great efforts to integrate the localization processes and metrics with the corporate ones. As we can see, Welocalize helped communicate the approach clearly to stakeholders within the corporation enabling them to develop their own localization requirements. Now, requests could be placed directly to the client’s localization teams or the LSP. Meanwhile, they also introduced new technology including Welocalize’s open-source TMS, GlobalSight. All these efforts can show where the client ended up in the LMM.
There has been many more successful localization cases like the client mentioned above. For global corporations who aim for a wider range of market, it is critical for them to incorporate localization into their global strategies and attach enough importance to their localization process improvement.
References:
How life sciences companies can benefit from the LMM; Rebecca Ray
Moving beyond the ad hocracy of localization; Donald A. Depalma
Common Sense Advisory 2014: case study: the energy sector
managing the complexities of a global energy company
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