Google will begin rolling out a change to its search algorithm that the media giant says will “visibly affect” rankings of piracy sites globally.
The Mountain View, California company promised to do this in 2012. But at the time, the Recording Industry Association of America, the Motion Picture Association of America, and others said the changes to its search algorithm had “no demonstrable impact on demoting sites with large amounts of piracy.” Google said the latest global algorithm changes, to roll out this week, will work.
“In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA [Digital Millennium Copyright Act] notices,” Google’s senior copyright counsel Katherine Oyama wrote in a Friday blog post. “We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites.”
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