Google Fiber’s TV service is now delivering targeted ads based on subscribers’ viewing history, the company said in a forum post on Friday.
“In the next few weeks, we’ll be starting a small trial of this type of capability with our Fiber TV subscribers in Kansas City, KS and Kansas City, MO,” the Google Fiber statement said. “These ads will show during existing ad breaks, along with national ads, on live TV and DVR-recorded programs. Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (e.g., sports or news), or viewing history.”
Customers will see the targeted TV ads unless they opt out. Google provided instructions for opting out using the TV remote control.
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