Articles tagged: Advertising/Marketing/PR
Are You Better Off Working For A Small Company Or A Big One?
Are you a specialist or a jack-of-all-trades? Are you flexible or process-focused? Do you prefer following a path or creating one? These are good questions and this article might help you answer them.
Are You Better Off Working For A Small Company Or A Big One?
Online courses about online advertising and digital marketing
Cindy Esparza, CCI-Peer Career Advisor, researched Google and HubSpot courses to understand the different areas in online advertising and digital marketing. Below you’ll find her research. Thank you Cindy! Feel free to explore these courses on your own time.
The Google AdWords certification exams are designed to test your knowledge of basic and advanced online advertising concepts, including the following:
- Value proposition of online advertising
- Campaign setup and management
- Measurement
- Optimization
Available exams
| Exam | Description |
| AdWords Fundamentals | The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. |
| Search Advertising | The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. |
| Display Advertising | The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. |
| Mobile Advertising | The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. |
| Video Advertising | The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web. |
| Shopping Advertising | The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. |
Free Marketing Certification Course through HubSpot
Inbound Certification-a comprehensive marketing training covering the full Inbound Methodology
Email Marketing- advanced lessons managing a sustainable email marketing strategy
Inbound Sales- sales training for identifying and closing active and passive prospects
Content Marketing- an advanced training in executing an effective inbound marketing strategy
Growth-Driven Design- A Growth-Driven Design training and certification for web and marketing agencies
HubSpot Design- a technical product training for web designers using HubSpot Cos, templates and website pages
Don’t forget to check out the Lynda.com classes to learn more about the marketing and advertising fields! go/lynda
Business of Design
Great article about the different areas of design as well as how the field has evolved. However, I would have chosen a different title for this article.
ANA (Association of National Advertisers)
The Association of National Advertisers is the leading organization for marketers. ANA collectively elevates the art and science of marketing by helping to build stronger brands and drive greater revenue through smarter marketing decisions. The information they share is informative and insightful.
Eight Things To Take Away from Last Week’s ANA Conference
