Greg Revelle is CMO at Kohl’s, a major U.S. retailer with 1,100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition, in partnership with WARC and Cannes Lions. He spoke to the ANA and WARC about the company’s COVID-19 media mix, adapting creative production to map to quickening changes in consumer trends, and other issues during this unusual time. Click here to download the report.
Articles tagged: Advertising/Marketing/PR
Interested in building your digital marketing skills? Join James Watson, Ecommerce Category Lead at Unilever to learn about building a brand on Instagram. James will identify ways to engage with consumers through organic posts and stories, paid advertisements, and eCommerce on the Instagram platform, as a way to successfully build a brand. Click here to register for the event!
Please join us for a Career Conversation and an Arts Industry Reading Discussion with Elizabeth Warfel ’19. Elizabeth will discuss her on-campus experiences and summer internships related to the Arts and will share advice on how to get started in the industry.
Based on Elizabeth’s recommendation, we will also discuss two articles titled “With Galleries Closed, a Moment for Net Artists to Shine” by Andrew Dickson and “The First AI- Generated Portrait Ever Sold at Auction Shatters Expectations, Fetching $432,500 – 43 Times Its Estimate” by Eileen Kinsella. This is a great opportunity to meet an alum working in the Arts and learn about the current trends in the industry!
Elizabeth Warfel graduated from Middlebury in 2019 with a double major in Art History and French, and significant coursework in Studio Art. After graduating she interned at Christie’s NYC in the Estates, Appraisals, and Valuations Department and then the Impressionist and Modern Art Department. Since then she has been working for the Contemporary and Digital Art Fair (CADAF) doing their marketing and social media.
Click here to RSVP in Handshake!
Welcome to the ANA Community Access portal! To help all brands and businesses manage the impact of the COVID-19 crisis, they have unlocked many of their exclusive members-only resources for anyone in our marketing community to access. The resources you will find on this page, available through June 5, include numerous pieces of content: insights, in-depth articles, brand case studies, virtual training programs, on-demand webinars, and much more.
There are no restrictions to the content on this page, and there is no cost to access it. It’s their way of investing in the power of the entire global marketing community to help keep the industry moving forward. ANA hopes you find these resources beneficial in these challenging times.
Click here to create your account now!
MADE launches its first live web series in 2020! Learn from some of the brightest minds in the industry as they answer questions like: how do consumers really make decisions? what will the future of marketing look like? and how can I do good in the world through advertising?
Throughout the summer they will be featuring special “Career Conversations” for advice on how to survive and thrive through these tough times, and AMA sessions with CMOs and agency leaders.
Click here to learn about upcoming webinars!
Sproutward is a boutique marketing firm. They are deeply committed to driving business results and all of their work is a blend of analytics and creativity. The four pillars of their work are: marketing strategy as a driver of business success, demand generation, optimization, and analytics.
Click here to review and apply for the Marketing Specialist position in handshake.
Click here to review and apply for the Web Analyst position in handshake.
In addition to signing up for 1:1 advising appointments, I’m offering group advising appointments this semester focused on a specific career path. Please continue to check back since we will discuss a different industry during each meeting.
This week I will be hosting and facilitating two group advising appointments. Please let me know if you would like to attend one or both. I will add your appointment in handshake.
Wednesday, April 15 from 3pm – 4pm EST –Career Path: Advertising, Marketing and PR
Friday, April 17 from 3pm – 4pm EST — Career Path: Journalism and Publishing
These group advising appointments will be a great opportunity for students to learn more about a specific industry, build a career community, and practice peer to peer learning.
I am limiting the number of participants. Therefore, YOU MUST REGISTER WITH ME. Please send an e-mail to firstname.lastname@example.org to let me know you will attend, and I will add your advising appointment to handshake.
Careers in Data Analytics for Liberal Arts – Panel Discussion – When it comes to data analytics, it is everywhere and used in a variety of industries and career roles. The panelists will talk about this growing variety, its appropriateness for many different majors, and how the liberal arts support careers in this space. Hear from a panel of Middlebury alumni with a variety of backgrounds who now have careers across a wide spectrum utilizing data analytics.
Date: Friday, March 6
Location: MBH 220
Click here to RSVP!
Can I pay with a Gift Card in Cairo? Leveraging Qualitative Market Research to Help Amazon Grow in New Markets – Neil K. Bergquist ’01
Neil K. Bergquist ’01 (French, Geography), Senior Qualitative Research Consultant with IPSOS UU will provide an overview of what qualitative market research is, how it fits into the market research industry, how a liberal arts degree lends itself to the work, and will provide a case study of work for Amazon to illustrate how qualitative market research can support companies that often rely on Big Data.
Date: Friday, March 6
Time: 1:45pm – 2:30pm
Location: Hillcrest 103
Click here to RSVP!
The Communications and Marketing Fellowship Program is for students interested in media production and journalism that want to get hands-on experience creating content in a professional work environment. Fellows are assigned to teams and become experts in digital storytelling. They produce real work that is distributed to our large audience and leave with a strong portfolio.
Digital Media Production Fellows spend their time creating videos and other forms of digital content including podcasting and VR for entities across the institution. This content can vary from short for social media segments for Instagram to long-form in-depth storytelling on a specific class or research project being promoted in the Middlebury Newsroom or MiddleburyMagazine.com.
Knowledge, Skills and Abilities:
● A passion for storytelling through digital media
● Eager to contribute story ideas and new ways of thinking
● A strong understanding and active engagement on social media platforms
● Ability to work quickly and collaboratively with a fast-paced team
● Experience with video editing software — preferably Adobe Premiere Pro
● Experience shooting video on smartphones, DSLR or Mirrorless cameras
Click here to learn more about this opportunity and to apply through the Student Employment Office!